The recovery of sitcoms is difficult to exceed the classics
2022-04-18 21:19:05Source: Beijing Evening News
The sitcom that has been “broken down” for a long time seems to have signs of recovery this year – the costume sitcom “Medicine is the second is the second” starring Jia Bing, Liu Hua, etc. has recently ended, and the similar drama “Washer Rivers and Lakes” will soon be closed. Just finished it before. However, the performance of these two dramas was mediocre, and they were imitating the classic drama “Wulin Gaiden”, and the quality was far below the level of “Wulin Gaiden”. In fact, the sitcoms represented by “I Love My Home” and “Wulin Biography” have been popular all over the country and are one of the most popular dramas in the country. There are still many audiences who watch those classic sitcoms, but excellent sitcoms are really “Breakthrough” is too long.
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Classic sitcom continues in another way
The two works “I Love My Family” and “Wulin Biography” are both “10 or 20 years old”, and they can’t stand the hot stalks in the play from time to time. They are often found by later people. They are often played on social platforms and often occupy the hot search on Weibo. Share with your circle of friends. This is the charm of classic sitcoms: no matter how many years have passed, the jokes are still often seen and new, and there are still a large number of fans who always follow them.
“I Love My Home” is a bonanza for netizens to rub off on hot spots. When there is a hot event, netizens are like “checking the dictionary” to turn over the plots and lines in the play. “Foretold” a celebrity’s surrogacy event. In a sense, “I Love My Home” has been on the air for nearly 30 years, and the jokes in the play are not just as simple as jokes. As Yang Lixin, who plays Jia Zhiguo in the play, said, there are many things in this play that can make people think of social reality, think of themselves, “For example, “The Mousetrap”, although it is written regarding mice, it actually refers to people, Yuanyuan The stories of writing essays, Yuanyuan being the squad leader, Jia Zhixin being a businessman, and the family being divided are all very down-to-earth and allegorical.”
A very representative phenomenon is that since the golden age of farewell TV and online video platforms have gained more discourse power, no new hits of sitcoms have been born, and classic sitcoms have continued in another way. The Douban score of “Wulin Gaiden” has been increasing year by year since 2016, from 9.1 points to 9.6 points, with more than 460,000 people scoring. The Douban group of “Wulin Gaiden Tenth-level Scholar” is still active, with more than 4,400 responses to a “Line Solitaire” post. Some time ago, the official script for the 120 episodes of “I Love My Home” started a crowdfunding plan. It was originally scheduled to crowdfund 100,000 yuan in 45 days, but it was unexpected that the crowdfunding amount exceeded 1.3 million yuan in just 2 days, and the number of supporters exceeded 5,000.
sitcom dating
Mainly because there are too few screenwriters who can write sitcoms
As an imported product, sitcoms are a very special existence on the Chinese screen. Its origin was “I Love My Home”, which was broadcast in 1993, and thus triggered a craze for the creation of sitcoms. After “I Love My Family”, excellent works such as “Sister Idleman Ma” and “Family in Northeast China” appeared.Yang Zi、Zhang YishanThe “Family with Children” starring child stars has become a childhood memory of the post-90s generation. In 2006, the Jianghu-themed sitcom “Wulin Biography” was broadcast and became a phenomenon-level production. The final highlight of the sitcom is the controversial “Love Apartment”, but it has been significantly inferior to “I Love My Home” and “Wulin Gaiden.”
Since “I Love My Family”, Chinese sitcoms have been on the decline, and even Ying Da, the director of “I Love My Family”, dare not set foot in it easily. Even in its best years, sitcoms had a tough time. A very important reason is that TV stations have always been conservative in their attitude towards sitcoms, with restrictions on their broadcast time and frequency, and sitcoms have hardly appeared in prime time on mainstream TV stations. In addition, the creation cycle and broadcast cycle of sitcoms are relatively long, often hundreds of episodes. Wang Xiaojing, who was the chief cameraman and producer of “I Love My Home”, said in an interview: “In China, sitcoms have no future. The audience thinks it is vulgar, and TV stations are reluctant to pay high prices. Who wants to shoot?”
The key behind the eradication of sitcoms is the eradication of professional sitcom screenwriters. In other words, sitcoms compete with culture, and only high-level humor can make people want to savor them carefully. Coupled with the intensive work of writing lines with a huge amount of information, the threshold for creating sitcoms is much higher than that of other plays. There are too few comedies. The success of “I Love My Family” is inseparable from Liang Zuo’s script, and also makes Liang Zuo’s title of “literary” deeply rooted in the hearts of the people. In the view of Shi Hang, a famous screenwriter and planner, the 120-episode “I Love My Home” may not be all excellent, but the macro-control is completed by Liang Zuo. There are also no hero and heroines that people will remember.”
The market is back on the rise
The sitcom needs a new format
When it comes to early sitcoms, the Beijing community in “I Love My Home” comes to mind, the benches and street lamps in the community park, the residents chatting while fanning their fans following get off work, and the old man playing chess. In the more than ten years since sitcoms have been separated, the unique environment with regional cultural imprints has been replaced by stereotyped commercial buildings, bars and cafes, and the atmosphere created by sitcoms has become farther and farther away.
However, happiness is still just what the public needs, but not necessarily in the form of sitcoms. In fact, in the past few years, the market has long lacked investment confidence in sitcoms, so it has fallen into an embarrassing situation where no one dares to invest. In the variety show “Annual Comedy Contest”, husband and wife Yu Ao and Tie Nan shared their sad story of finding a platform for a sitcom script in 2016 but “no one cares”. Although the creation of sitcoms has stagnated, the large category of comedy has always had a strong vitality. In recent years, comedy has appeared in various forms such as variety shows, talk shows, jokes, and Internet hot stalks.
Now that the comedy track has re-emerged and exploded, platforms and investors have put their sights on developing new projects back to sitcoms. Recently, Dragon TV’s sitcom IP incubation reality show “Start Broadcast!” Situation Comedy” will meet with the audience. The show has eight crews, and finally a “Championship Drama of the Year” will be selected, which will be cast by the investors. It is reported that “Start Broadcast! “Situation Comedy” explores “drama comprehensive linkage”, not simply putting the content of the sitcom on the stage, but showing the incubation process of the sitcom from multiple perspectives and dimensions. “Broadcast!Zhao Bin, the chief producer of Situation Comedy, said bluntly: “The market has been cold for more than ten years, but we still need sitcoms. The discussion of social issues contained in sitcoms is beyond the reach of other forms, but a new form is needed. Go to show.” Reporter Xu Haozhe
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