Radisson Hotel Group continues its plan for growth and development in Africa in 2022 with five new hotel signings concluded on the continent so far this year, adding nearly 600 rooms to its portfolio. African. This year, the Group aims to add more than ten hotels, thus reaching more than 100 hotels in operation and under development on the continent.
En 2021, Radisson Hotel Group a established a record with 14 hotel signings in countries like Morocco, Djibouti, Ghana and Zambia, adding more than 2,500 bedrooms to his African portfolio. The Group’s considerable growth is aligned with its 2025 target of reaching over 150 properties across Africa, up from almost 100 hotels today.
The five new hotel signings in Q1 2022 span across the continent, from Ethiopia and Senegal to Tunisia and Ghana. These establishments also illustrate the entire brand portfolio of the Group, from the high-end brand to the fast growing Radisson to the Group’s brand new conversion brand, Radisson Individuals.
Radisson Hotel Addis Ababa Bole, Ethiopia
Currently under construction, the Radisson Hotel Addis Ababa Bole is set to open its doors this summer 2023 and will be the first Radisson-branded hotel in East Africa. The property is located 1.8 km from Bole International Airport, Africa’s third largest airport hub, home to Ethiopian Airlines, Africa’s largest airline, as well as the recently renovated terminal. The hotel is also adjacent to the country’s new national stadium which is still under construction.
Radisson Resort Dakar Saly, Senegal
The property located in Saly, a popular resort in Senegal and the sub-Saharan region, will be the first Radisson resort in Africa and the second Radisson-branded property in Senegal when it opens in 2024. Saly is the second tourist destination the most popular in the country following Dakar and includes a wide range of leisure facilities. The resort offers easy access to Dakar’s Blaise Diagne International Airport, the capital city center and the community of Diamniadio via a brand new highway.
Radisson Hotel Sfax, Tunisia
The hotel, comprised of standard rooms and suites of all grades (Junior to Presidential), will be the city’s first and only internationally branded upscale hotel, meeting government, corporate and MICE demand in local and wider areas. Open this second quarter of 2022, the Radisson Hotel Sfax Tunisia will be located in the city center, close to the port of Sfax, the most important commercial port in the country, and 20 minutes by car from the international airport of Sfax- Thyna, which serves the entire region.
The White House Tunis, member of Radisson Individuals
This independent hotel in Tunis will undergo a complete renovation before reopening its doors in January 2023. La Maison Blanche Tunis joins the two hotels in operation as well as the three others under development of the group in Tunisia, bringing its total to almost of 1,000 rooms. As the economic and commercial capital of Tunisia, Tunis is home to many international companies and institutions, and benefits from a rich cultural heritage and beautiful landscapes. The hotel is located 5 km from Tunis-Carthage International Airport and 800 m from Tunis train station.
Number One Oxford Street Hotel & Suites, membre de Radisson Individuals à Accra, Ghana
The property, slated to open in the second quarter of 2022, will feature a variety of rooms and suites, including a three-bedroom penthouse and a Premium Presidential Suite, as well as serviced apartments offering separate living rooms, balconies and kitchens. fully equipped. It will be the group’s third property in Accra and the first of two Radisson Individuals hotels to open in Ghana, paving the way for the brand’s future expansion in the country. Located in the Osu district, the hotel will be conveniently located close to Accra’s financial business district and ministries.
“Africa remains a priority for us. We remain committed to unlocking its potential and supporting its people with the many job creations we are contributing to across the continent. Despite the challenges of the pandemic, we maintained strong growth momentum through the achievement of many key milestones. We have also been able to consolidate our position as one of the main operators on the continent with the most diversified portfolio in more than 30 African countries. In 2022, we aim to add a dozen hotels to our portfolio across the continent, surpassing the 100 hotel mark in operation and development with a target of 150 hotels by 2025,” said Elie Younes, Executive Vice President and Director of Global Development.
“Our ambition is to continue our growth in the markets in which we already operate and to enter new markets with our flagship brands. Building on our strong portfolio of city hotels, we are focusing on resort destinations and expanding our presence in new strategic markets. In addition to opening our first three hotels in Madagascar earlier this year, we will be opening hotels in South Sudan, Djibouti, Victoria Falls and Ghana. Conversions will remain a priority and we will continue to innovate our business approach with relevant and tailored solutions to adapt to changing market conditions,” explains Ramsay Rankoussi, Vice President, Development, Africa and Turkey at Radisson Hotel Group.
