“S. Khon Kaen Foods” flagged as a leader in healthy snacks
Date 09 Apr 2022 time 18:05
“S. Khon Kaen Foods” flagged as a leader in healthy snacks to expand domestic and international markets
Mr. Jaratphon Rujirasopon, Chief Executive Officer of QSR & Street Food Business and Digital Business, S. Khon Kaen Foods Public Company Limited or SORKON, a leading producer and distributor of processed meat products in Thailand, revealed that the company has continued to Launched a new product in the meat snack category, “Sor. Chicken Hell”, starting to sell in 2 flavors, namely ‘Chili Chili Flavor’. Spicy with roasted Jinda chili’ and ‘Boiling Hell Chili Flavor’ Spicy with roasted Karen chilies’ developed from the expertise as a leader in meat processing products. To reach the new generation in a larger market and to respond to the behavior of the new generation of consumers who care regarding health
The new product is made from 100% whole chicken breast meat without flour, a high protein and low fat roasted chicken breast. soft texture easy to eat The taste is pleasing to Thai people. It has a good spiciness. with modern production methods Starting from selecting raw materials, chicken breast meat without skin, seasoned with S. Khon Kaen’s secret recipe through a sheet rolling machine. so that the fibers of the chicken breast are soft It is evenly plated, thin and just right. Cut into pieces for convenience. Packed in envelopes with trays control the air from entering to maintain the quality of both aroma and flavor It is the attention to every production process in order for consumers to eat the best.
Chief Executive Officer of QSR & Street Food Business and Digital Business SORKON continued that the brand “Sor.Kai Hell” is one of the products under SORKON’s snack portfolio from the current brand “Entrepreneur”. Has been in the market for more than 20 years and has developed such products from the needs of customers who are looking for meat snacks. can eat often No need to worry regarding obesity or harm to health, easy to chew, delicious and useful. But there must be something that is Value Added or a matter of benefits as well, which is believed to be one of the products that can reach the new generation for sure.
The company has continued to build brands to be well known and expand sales channels to cover as much as possible. Ready to push the brand of Sor. Chicken Hell to become a leader in the healthy snack market both domestically and internationally. In addition, the company Still planning to gradually release new products continuously in 2022, every product will develop to be different and meet the lifestyle of consumers for sure.
