Adjust’s Datascapes support smart, fast marketing decisions for app growth. Mobile app marketers can view all campaign-related data and context on one screen through a visualized tool. Data customization is also supported, enabling quick and efficient identification of business-critical KPIs and performance indicators.
With the new solution, Adjust will install network APIs, attribution, App Tracking Transparency (ATT, App Tracking Transparency) by opt-in users, and SKAdNetwork (SKAN, Apple Attribution Solution) campaigns, which is unprecedented in the mobile measurement industry. It supports to check all data in one place.
It is also possible to compare and contrast marketing data for all apps on iOS and Android operating systems. For example, on the attribution solution dashboard, you can see which campaigns that target users acquired through Apple’s SKAN framework drive the most installs.
With an unprecedented increase in ad sources, the agility of quickly analyzing campaign data and immediately incorporating it into strategy becomes more important for app marketing. According to an official from Adjust, the current language learning platform Duolingo and game publisher Voodoo have seen noticeable performance improvements since the introduction of Datascape.
“In the dynamic mobile app industry, smart and quick decision-making ability determines success,” said Seon-woo Park, general manager of Adjust Korea. “With Adjust’s Datascape, marketers can easily view and analyze various campaign data. , and get detailed insights regarding overall business performance all in one place, so you can focus on optimizing and growing your marketing strategy.”
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