Source : Christine Romero-Chan / iMore
Apple is reportedly slashing iPhone SE orders in a bid to cope with surprisingly weak demand, according to a report. As a result, the company would increase iPhone 13 orders.
This claim comes from Loop Capital analyst John Donovan via Looking for Alphawith Apple expected to move away from iPhone SE just a few weeks following it went on sale. The same report also notes that the “dismal” sales of the iPhone 12 mini and iPhone 13 mini handsets have finally made Apple realize that they’re too small for the masses.
Following the “dismal” results of the iPhone 12 Mini and iPhone 13 Mini, Donovan believes that Apple (AAPL) has finally realized that smaller iPhones have “limited appeal” and given the wide availability of iPhone 13, the iPhone SE is unlikely to sell well.
However, while many might see that mini iPhones weren’t as popular as some might have expected, it’s believed that Apple was always taken by surprise and that’s why the production shift from the iPhone SE to that of iPhone 13 is now necessary.
“Despite this, this lack of demand is clearly surprising to AAPL and the pivot to more iPhone 13s is underway,” Donovan explained, adding that it was a “wise move” by Apple to use the same processor. for iPhone SE with 5G and iPhone 13.
The new iPhone SE comes with the same A15 Bionic processor as Apple’s more expensive iPhone 13, which might mean the company can just reuse parts that were intended for its budget option.
While the new iPhone SE might be the best iphone for a ton of people, thanks in part to its $429 asking price, the iPhone 13 is a hard device for customers and analysts to overlook.
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