“100% genuine guarantee” and ‘fake’ humiliation… What is the priest’s excuse?

Musinsa’s ‘Essential’ T-shirt genuine request from the head office… Fake judgment
Stop selling and get 200% compensation… Credibility of online luxury platforms

Fear of God Essential T-shirt. [연합뉴스]

Musinsa, an online fashion store that had a ‘fake workshop’ with Naver’s resell platform Cream, eventually admitted selling counterfeit products. Musinsa officially apologized to all customers who were inconvenienced by the purchase of the ‘Essentials 3D silicone appliqué boxy t-shirt’ of the ‘Fear of God’ brand, the brand in question, and set out to compensate.

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I apologize, but… “Products from official distributors are also judged to be fake”

Musinsa announced on the 1st that it will make an official apology to all customers who have experienced inconvenience in purchasing the Fear of God T-shirt product and will compensate the customer who purchased the product by 200% of the sale price. However, Musinsa explained that not only its own products but also T-shirts of the brand sold through official distribution were found to be fakes.

According to Musinsa, in March, Musinsa officially requested an evaluation of the authenticity of the Essentials 3D silicone applique boxy t-shirt from the American brand ‘Fear of God, LLC’, the trademark right holder of the Essentials T-shirt. .

At that time, Musinsa asked Fear of God for 6 essential brand T-shirts. These products were sold as △2 products sold at Musinsa boutiques △genuine products sold on other resell platforms, and were sold in the same season and color as those sold by Musinsa boutiques △Essential supplied to the official distributor (SSENSE) 2 products each.

As a result of the inspection, Musinsa said that all six products requested to be genuine by Pier of God were notified of the result that “cannot be judged as genuine”. It is an explanation that the essential T-shirt that was not only sold at Musinsa boutique, but also passed the inspection as genuine on the resell platform, was certified as an official distributor by Fear of God and concluded that the product officially supplied by them cannot be judged as genuine. .

In addition, he emphasized that the product is an ‘off-white jersey T-shirt (Part of The Core Collection)’ released by Essential and sold by SSENSE, the official distributor, as an item that Musinsa’s boutique does not handle at all.

A Musinsa official said, “We decided that the same controversy is likely to occur once more in a situation where even the products newly released by the official distributors do not come out as genuine, so we immediately stopped selling essential products to protect customers.” We plan to further strengthen the authenticity appraisal system by collaborating with the Trade-related Intellectual Property Protection Association (TIPA) under the Korea Customs Service.”

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I’m trying to resell a t-shirt I bought at Musinsa… Caught a ‘fake’

The incident started in mid-January. A consumer asked Cream to inspect the T-shirt he bought at the Musinsa shopping mall to resell it, and the controversy spread when Cream judged the T-shirt as a fake. Cream cited ▲ label font ▲ sewing method ▲ ultraviolet (UV) reaction ▲ shape of subsidiary materials as the basis for suspicion of counterfeit products. He claimed, “We secured a number of products through the same distribution channel where fakes are being found, and as a result of asking a Chinese platform for an assessment, we were judged to be fakes.”

Some of the announcements of examples of distinguishing genuine products from counterfeit products when Cream pointed out that Musinsa products are fakes. [사진 크림]

The battle between the two sides escalated into a battle of pride for the core service. In the case of Musinsa, if a fake product is found among the products distributed through the boutique service, there is a growing concern that the platform credibility may hit the bottom in an instant. A fatal weakness is caught in the first stage of ‘Resell’, inspection.

After inspecting the product for over a month, Musinsa said, “The conclusion was that ‘it is not a fake’. I even countered. However, as the controversial product was eventually turned out to be a fake, Musinsa suffered a fatal injury to the platform’s credibility.

An official from the fashion industry said, “Even though online luxury platforms have been active due to the prolonged corona virus, counterfeit products have been an unavoidable tag. As a matter of fact, the overall credibility of online platform companies is expected to decline,” he said.

Reporter Seol-ah Kim [e-mail]