The start-up founded by Ismael Belkhayat and Sophia Alj, is moving up a gear by inaugurating this Tuesday, March 22, 2022 its new headquarters in Bouskoura. A headquarters that hosts a customer service of a hundred telemarketers.
After setting up its first warehouse in Casablanca in January 2020, then opening a second in Tangier during the fourth quarter of 2021. These two regional warehouses have enabled the operator to cover more than fifteen thousand grocery stores throughout the North Atlantic axis.
Thus and following a conclusive test on the El Jadida Tangier Axis, Chari announces the gradual extension of its activity throughout Morocco. Moreover, during the inauguration of its new premises, its CEO, Ismael Belkhayat, immediately announced the simultaneous opening of seven new warehouses in the cities of Marrakech, Agadir, Khouribga, Meknes, Oujda, Errachidia and Laayoune. . This means that the business model of the Moroccan start-up is increasingly popular. Need we remind you, Chari, is an e-Commerce application that allows local grocery stores to stock up on all the products resold at their point of sale and have them delivered free of charge in less than 24 hours.
Today, more than 5,000 grocery stores have adopted Chari’s concept and use its services every month with an average weekly order frequency. “In addition to monthly organic growth of nearly 15% enabling it to reach an annual turnover of 500 MDH in 2022, Chari has also acquired the Karny.ma virtual credit book used by more than fifty thousand points of sale in Morocco” assures in this sense Ismael Belkhayat, Co-founder and CEO of Chari.
Chari’s value proposition offers many services to its FMCG producer partners, including increased visibility of their products on the Chari app, detailed data on the sale of their products on the traditional channel, but also marketing tools to deliver specific messages to grocers.
Sanae Raqui / Eco Inspirations
