From today, Colruyt will offer two new flavors of Cara: Cara Blond and Cara Rouge. This is the first time that the distributor has launched a special beer under the Cara brand.
“Consumer tastes are changing: customers are increasingly opting for stronger lager and fruity beers. A trend that we also see in the sales of special beers in our stores. Convinced that we can meet this demand from our customers, we are launching Cara Blond and Cara Rouge: special beers with an excellent price-quality ratio,” explains Koen Debusschere, beer buyer at Colruyt Best Prices:
Cara Blond, a strong blond beer (8.5%), has malty notes and a fresh hop bitterness. The Cara Rouge, on the other hand, is a fresh beer made from cherries and will delight lovers of stronger fruity beers (7.5%). Cara Blond will be sold at a price of 0.52 euro per 33 cl can, while a can of Cara Rouge will cost 0.69 euro.
Like Cara Pils, Colruyt Group will keep the place of brewing of these two new versions of Cara secret.
