Wrote:
yallakora
Wednesday 16 March 2022
02:18 PM
The sponsor of the Spanish League, CA sports, announced its official entry to work in Egypt during the coming period, following years of sponsoring La Liga and starting to enter the field of marketing in the Middle East and North Africa, and the company chose Egypt as its headquarters in the context of expanding its marketing operations.
And the giant brand is sponsoring the Spanish League, La Liga, alongside Barcelona clubs, Atletico Madrid and Inter Milan, along with other giant projects, and decided to start expanding by entering the field of work in Egypt, the Middle East and North Africa.
The company’s statement in this regard was as follows:
The Spanish company CA Sports announced the opening of its office in the Egyptian capital, Cairo, on Thursday, March 8, 2022, to expand its operations and break into the sports marketing market in Egypt, the Middle East and North Africa.
This step comes from the company – which works with the largest organizations, institutions and football clubs in the world, led by the management of the La Liga and Barcelona clubs, Atletico Madrid, Inter Milan in addition to many major companies – to expand its business areas globally.
The Dandy Mega Mall in Cairo was chosen to host the company’s headquarters in the Middle East, from which all commercial and marketing operations in North Africa are managed.
Mr. Amir Garana, Director of the Middle East Department at CA Sports International will oversee the establishment of the Cairo office from Spain, while Mr. Mohamed Bakir will head the Operations Department from the Cairo office.
“The Middle East has always been an attractive target for our company,” said Spaniard Cento Agram, founder and CEO of CA.
He continued, “We realize the importance of addressing each market in the appropriate manner and at the right time, and we know how to deal with the available opportunities to work in a manner that suits the culture in the region while developing and expanding investment opportunities in a manner appropriate to its size. From extensive experience and professional relationships with his partners in the region to establish the company’s branch in Cairo and to break into the sports marketing market in the Middle East and North Africa.”
The expansion plan comes as part of a larger strategy for the Spanish company in order to provide wider and more distinguished services to its customers, including but not limited to expanding the fields of sports investment in the sectors of banking, insurance, cars, food and beverages, fashion, games and parallel currencies, and the company is achieving direct development in all sectors. These sectors rely on the latest technologies in the world.
