It’s a turning point at the traditional Spanish club!
For the first time, FC Barcelona has sold the naming rights for its legendary stadium “Camp Nou”. Namely to the music streaming service “Spotify”.
The club announced on Tuesday evening that a contract had been signed with the music streaming market leader for a “strategic partnership”.
Part of the deal: the home ground of the Catalans will in future bear the familiar name “Spotify Camp Nou”.
Barça’s men’s and women’s teams will also feature the Swedish company’s branding from next season and initially until the summer of 2026.
Barça President Joan Laporta (59) emphasized: This agreement “enables us to combine entertainment and football while reaching a larger number of people around the world”. And probably give the heavily indebted club a little leeway.
“Mundo Deportivo” and other media report that the club will receive 65 to 70 million euros from Spotify for each of the next four seasons.
With a debt of 1.35 billion euros, this is only a first aid measure…
