Berlin fashion fairs are moving to the exhibition halls at the radio tower
Berlin fashion fairs are moving to the exhibition halls at the radio tower
After withdrawing from Frankfurt, the Premium Group presented its first plans for its summer events in Berlin. The trade fairs Premium and Seek as well as the FashionTech conference and the consumer event The Ground are to be held at the exhibition center at the Funkturm and no longer in old industrial locations such as the Gleisdreieck.
The main trade fair Premium from July 7th to 9th will also be open to mainstream brands and will be divided into the three areas High, Icon and Volume. The streetwear fair Seek is to be expanded to include the area of sustainability. At the festival The Ground for end consumers there will be shows and concerts, but also discussion rounds.
The Premium Group wants to bring B2B and D2C together. The larger area on the exhibition grounds will be reserved for trade visitors with their own entrance. The D2C area with Fashiontech and The Ground is accessible to both end users and trade visitors and takes place in a separate area on the site.