Othman Al-Bura confirmed that the pre-order for the latest “Galaxy S22” phones from Samsung witnessed a growth of 64% compared to the “Galaxy S21” phones, stressing that the company is still at the forefront of the smart phone market in the UAE, with a market share of 43% by the end of 2021, according to the latest Data from GFK.
This came on the sidelines of the official launch of the three new phones of the “Galaxy S22” group in the UAE, which are “Galaxy S22” and “Galaxy S22+” and the most powerful phone from Samsung ever, “Galaxy S22 Ultra”, which was equipped with the latest Samsung display so far and is supported with features Enhances consumers’ creativity, self-expression, and productivity when multitasking.
Albora confirmed his optimism regarding the performance of the smart phone market in the UAE this year, in conjunction with the recovery of the tourism market and the economy in general in the country. We believe that there is still ample space to drive innovation in the smart phone industry in the field of fifth generation technologies, camera capabilities, technological development and Wi-Fi capabilities, all of which are technologies that will increase consumer interaction with phones, and will meet new needs in terms of speed of communication, exploration and innovation.
He pointed out that the Samsung Research and Development team is currently working on an update to the One UI 4.1 operating system, which can disable the “Game Optimization Feature” GOS option, which some customers in some global markets have complained regarding impeding the performance of some non-game applications on a number of phones. Smart Galaxy, pointing out that the update will be launched soon.
Albora added that 80% of the total pre-order for “Galaxy S22” phones went to “Galaxy S22 Ultra”, in an indication of consumers’ confidence in the capabilities that Samsung puts at their fingertips. The Galaxy S22’s camera sets new standards by pushing the limits of the camera’s ability to shoot at night, and equipping it with large-capacity batteries with longer life, and unprecedented super-fast charging capacity, which enhances the advantages of flexibility, organization and better mobility.
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