Text: Owen
In addition to having a strong camera body, a successful shooting system is also very important for the coordination of the lens group. Newly joined full-frame mirrorless camera systems, such as Canon and Nikon, are constantly launching new lenses. You can have a lens group comparable to the old SLR system in a period of three to several years. In a recent corporate strategy meeting, Canon showed the future trend of the EOS R system and RF lens group. The most exciting of them is that the number of RF adapter lenses will more than double in 4 years.
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Canon said in a corporate strategy conference that the overall photography market appears to be bottoming out due to the strong demand for photography equipment from professional photographers and advanced amateur photographers. In order to achieve its sales target of 1 trillion yen (equivalent to approximately HK$67.8 billion) in the photographic equipment industry, Canon plans to further enhance the lineup of EOS R camera systems and RF lens groups, and hopes to launch new cameras with a growth rate between 2020 and 2021. It means that Canon will release 8 new mirrors every year from 2022, and a total of 32 new mirrors will be released in 2025, which will greatly increase the number of RF lens groups from the current 26 to 58, which is comparable to the EF lens group sold in the heyday. To add a large number of lenses in a short period of time, it is believed that Canon will “RF” the EF lens group of the year, which means that RF adapters may introduce tilt mirrors, fish glasses, and even APS-C format RF lenses in the future. . Of course, it is not easy to achieve the goal of launching 8 new mirrors every year. First, the shortage of chips cannot be solved immediately. Second, the geopolitical issues have become more complicated. affect the global economy.
In addition, Canon also provided another growth point for the imaging industry at the conference, which is to strengthen the development of concept cameras, such as Canon IVY REC, PowerShot Pick or PowerShot Zoom. Since most of these concept products are currently produced in a similar way of crowdfunding, the pressure on manufacturers in terms of production costs is lower than that of mass production in the past, making manufacturers still profitable under certain circumstances. Exceptional non-mainstream photography products.
