Automotive: Ford is reinventing itself

Automaker Ford continues to transform its global automotive business, accelerating the development and scale of breakthrough electric and connected vehicles, while leveraging its iconic models to boost operational performance and take full advantage of engineering and industrial capabilities.

Ford+ plan begins acceleration to unlock growth and create value for Ford shareholders: EBIT margin will be adjusted by 10% for the whole company and Ford plans annual production of more than 2 million vehicles by 2026. Electric vehicles are expected to account for half of Ford Global volume by 2030.

The company will also create separate entities for its electric and thermal vehicles, ready to compete and impose themselves in the face of competition from both new electrification players and traditional car manufacturers.

“Ford Blue” will bring together all vehicles in the thermal range to stimulate growth and profitability with the aim of lowering costs, simplifying operations and improving overall quality. This entity will benefit from world-class hardware engineering and design capabilities for the entire Ford Group. While “Ford Model” aims to accelerate innovation and production of electric vehicles on a large scale and will develop software and technologies dedicated to connected vehicles for the entire Ford group.

“Ford Blue” and “Ford Model” will coexist as separate entities while sharing the best of Ford technologies and know-how in order to optimize the operational part. By 2023, these three entities will have separate financial results.

With this new organization, Ford will offer its users around the world to benefit from greater agility and responsiveness to stay at the cutting edge of technology. A new organization supported by deep expertise in engineering and large-scale production.

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