After extending its short videos to 3 minutes very recently, TikTok decided to step up a gear by further increasing the maximum length of videos put on the platform. A news that will not leave Youtube indifferent.
TikTok extends the duration of videos posted on its platform.
After having taken it to 3 minutes very recently, the social network specializing in small videos increases the maximum length of videos to 10 minutes.
A new strategy which inevitably proves that the future of the platform depends on the profitability of increasingly long videos for promoters.