We’ve all noticed it, AMD has been struggling for the arrival of the Alder Lakes. This is explained by the excellent performance of the 12th generation of Intel but also and above all by a rather aggressive price positioning of the latter. Throughout this quarter, commercially AMD has tried to hold a speech placing its range at a new superior to that of the blues. For example, internally, we refused to oppose the 12400F to a 5600X by asserting that its real competitor was the 12600K…While refusing price reductions on these Ryzen.
Substantial price reductions to put the Ryzen 5000s back in the game
But the facts are there and consumers have made their choice, which has caused a relatively strong trend reversal in demand with a resounding return from Intel. So far everyone is talking the arrival of the Ryzen 7000 but some time should still pass and AMD must restore the shot. According to our information, AMD is going to make a major price readjustment in the second quarter in order to be able to better fight once morest Intel.
If for the moment nothing is official, some price movements have been observed on the American continent. Thus we can observe a severe slide in the price of Ryzen 7 5800X d’AMD à 299 $ US making it a competitor to the Core i5-12600K while the Ryzen 5 5600X is US$229 now placing it in front of the Core i5-12400.
We will therefore have to carefully monitor the positioning of AM4 CPUs in Europe in the coming days. For the moment, these decreases observed have no official character and are undoubtedly the result of anticipation by the main North American retailers3
