‘Bayern Munich’ penetrates the ASEAN market – establishes an office in the heart of Bangkok
After the club “Southern Tiger” Bayern Munich opened offices in New York City, USA in 2014 and Shanghai, China in 2017, most recently, FC Bayern Munich Leading clubs in the Bundesliga battle of Germany are preparing to open their third overseas office in Bangkok. to be the center of Southeast Asia It plans to develop markets in this region following the development of the Chinese market. and the United States
FC Bayern Munich intends to use this branch office to reach football fans up close. Develop and expand cooperation between partners. to support youth football projects which the Bangkok branch office will make football fans in Southeast Asia, India and Oceania able to participate in various activities and projects of the club more conveniently and easily, with Maximilian Harske as managing director of the Southeast Asia Regional Office
Oliver Kahn, CEO of FC Bayern Munich, said football is the number one sport in Thailand and across Southeast Asia. About a quarter of the world’s population lives in this region. We want to support and inspire more fans in the region for FC Bayern Munich, focusing on building strong and lasting connections with local fans, and we are looking forward to joining the project. with millions of football fans in Southeast Asia
Andreas Jung, one of FC Bayern Munich’s marketing committee, said: “We are delighted to be opening another international office in Bangkok. from having opened branches in New York and Shanghai It made us appreciate the importance of being close to local fans, which FC Bayern Munich has been involved in in organizing various youth football programs. with many legendary sponsors and players Now we intend to gradually Make this relationship stronger and stronger.
Maximilian Harské, Managing Director of Southeast Asia, said: “We are very excited regarding the opening of our new branch in Bangkok. This is a fast growing region, we want to bring Mia san mia to Southeast Asia. which aims to grab every opportunity to be known And widely remembered by FC Bayern Munich to strengthen the alliance. and supporting youth athletes in the region through our football programs. All of this can be achieved through regular, direct exchanges with fans. Our wonderful Asians
FC Bayern Munich currently has more than 39 fan clubs in Southeast Asia. from past to present The godfather of German football who swept several league titles. Has organized projects throughout the region, including a youth football tournament called FC Bayern Youth Cup, which has been held 3 times, with Thailand winning 2 times.
FC Bayern World Squad program, Allianz Junior Football Camp program, training course for young men and women. and events Organized by allies and legendary players By the summer of B.E. 2017 FC Bayern Munich participated in a friendly match once morest the Audi Summer Tour in Singapore and previously competed in a friendly once morest Thailand in 2000.
