MCOT recorded 280.894 million baht, offered the highest bid in the radio frequency auction, sweeping 6 frequencies in both Bangkok and the region. reinforcing the strength of the network covering the whole country Ready to continue to expand digital platforms together with content development Meet the needs of all audiences
Assoc. Prof. Kasemsan Chotichakornphan President of MCOT Public Company Limited revealed that MCOT Plc. Radio business leader who has been in the FM radio broadcasting business for a long time. has submitted the auction for the most frequencies of FM radio systems, a total of 55 frequencies divided into local frequencies Bangkok and its vicinities, 6 waves, and regional areas, 49 waves
However, the submission of each spectrum auction takes into account many factors, such as the ability to generate profits. The strength of the network in the network coverage area (Network Coverage Area) and the responsibility in the role of MCOT social mission. that aims to promote access to accurate information comprehensively and thoroughly
The auction budget is approximately 286.894 million baht. The result of this auction is satisfactory. The auction result of MCOT Plc. is the highest bidder in the auction, a total of 6 frequencies, consisting of 1. FM 95 with a price of 50.59 million baht, 2. FM 96.5 with a price of 50.44 million baht, 3. FM 99 with a price of 50.14 million baht. 4.FM 100.5 price 50.12 million baht, 5.FM 107 price 48.79 million baht and 6.FM 100.5 price 36.78 million baht, totaling 286.894 million baht.
Assoc. Prof. Kasemsan continued that the guidelines for radio frequency management following this will accelerate the creation of awareness among listeners and all groups of stakeholders To reinforce the strengths of the radio business with a nationwide network coverage as well as having the readiness of personnel and facilities such as studios, broadcasting stations, transmitters, etc., which the company is ready to support service with business partners and social services.
In addition, according to the planned It consists of 1. Refreshing Organization Structure & Management 2. Refreshing Program 3. Broadcasting time allocation (Broadcasting Time Allocation) between each radio station and the broadcast of the central wave network. 4. Parallelism between broadcasting in traditional formats and digital platforms (Traditional & Digital Platforms) and 5. Organizing specific events for audiences and fans (On Ground Events)
“These actions will focus on the ability to increase revenue cost control and social responsibility in the role of being a state-owned enterprise. Therefore, all sectors are asked to be confident that MCOT Plc. will continue to act as a mediator in bringing both information accurate news and useful information for the people’s brothers and sisters, covering all areas”
However, MCOT Plc. previously managed 6 FM radio waves, namely 1.FM 95 Luk Thung Maha Nakhon 2.FM 96.5 Thought Wave 3.FM 97.5 Mellow 4.FM 99 Active Radio 5.FM 100.5 News Network and 6.FM 107 MET107 This auction is for Mellow 97.5 MHz that does not participate in the auction. Since the audience is mostly teenagers and young working age (First Jobber), the idea is to push Mellow to be a pilot project for digital business in the future. Focus on digital platforms including bringing popular content to strengthen the army in other waves of MCOT and focus on doing Exclusive activities with the audience Artist’s Fan Club and On Ground Event, which is another way to generate income as well as create a community for the presenters and audience groups as well.
“For the radio waves that MCOT Plc. did not participate in this auction. It did not have a significant impact on the business operations of MCOT Plc., as it still has the potential to broadcast network coverage areas throughout the country that are not different from those of MCOT Plc. old Broadcasts can be used from neighboring stations. coupled with a digital platform including seeking networks and alliances,” Assoc. Prof. Kasemsarn said.
In addition, following the Office of the NBTC announced the list of winning bidders. The winning bidder must pay a license fee equal to the winning price including VAT by 24 March 2022 and provide broadcasting service facilities information. for consideration of licensing the spectrum and apply for a license accordingly The Radiocommunication Act, B.E. 2498, within 30 days from the date of receiving the notification of the winning bidder.
