Every reporter: Zhu Wanping Every editor: Zhang Haini
Recently, Qixinbao showed that Moutai Group had applied for two trademarks of “KWEICHOW MOUTAI” at the end of January.
Image source: Screenshot of Qixinbao
This move has sparked speculation that Moutai may launch new products. Some private equity big V even suggested on social media: Sunflower brand, independent pricing according to market rules, ex-factory price 2,500 yuan/bottle…
Will Maotai launch new products? In this regard, on February 20, a relevant person from Maotai told the “Daily Economic News” reporter that “the sunflower trademark only had a picture trademark before. For trademark protection, it is currently applying for registration of a word trademark.”
Moutai used the “sunflower” trademark for a short time, and its products were mainly used for export, but it was soon stopped. Currently on JD.com, a bottle of 1975 “Sunflower Moutai” is worth regarding 180,000 yuan per bottle.
Image source: Web page screenshot
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