Iberian Press, publishing group of 25 newspapers a Spain, will continue to take on the marketing of national media Group News, which publishes reference headers to Basque Country i Navarra with News Journal, Call, Noticies de Guipuzkoa i Newspaper of Álava. The new strategic alliance agreement, which continues what they signed in October 2019, updates and strengthens the lines of collaboration between the two groups. In addition to the agreement that allows a Iberian Press 360º to market the space of Grupo Noticias print and digital newspapers, the alliance now provides closer collaboration in some fields related to technology, news content and new communication solutions such as branded content and content analysis. data.
With this alliance, Prensa Ibérica, a group to which they belong, among other headlines, The newspaper, The Newspaper of Spain, Girona newspaper, The New Spain, Lighthouse of Vigo, Raise-EMV i Information, consolidates its position as one of the main players in the contracting and planning in Spain by volume, by territorial capillarity and by prescriptive capacity of its information brands. Grupo Noticias is the largest Basque-language publishing group with four headlines, three in the Basque Country and one in Navarre, as well as a radio station. Onda Tub. With this agreement reached with Prensa Ibérica, Grupo Noticias consolidates its commercial and technological advancement as part of a leading sum in the whole of theState, within the great growth in online audience that has developed in the last two years.