[이데일리 함지현 기자] Sesa Sesa Living, a functional bedding brand of Welcron, announced on the 26th that it has launched a new product for this year’s spring and summer season with a sensual trend.
|
According to Welcron, this season’s Sesa and Sesa Living uses Welcron’s high-density microfiber fabric ‘Wellosh’ to basically equip bedding with an anti-allergic function. It introduces products with various themes so that the bedroom can be styled according to taste, such as the trend of ‘planter’ and ‘hotel bedding’, which is spreading mainly among young people.
First, Sesa Living has composed a total of 8 lineups according to design concepts such as △Exclusive △Modern △Elegance △Neoclassic and Fusion.
In the top line, Exclusive, differentiated functional fabrics such as antibacterial and far-infrared functions were applied.
The exclusive representative product ‘Label’ adds a sophisticated pattern and wing-shaped design to gray color. In particular, it is made of functional fabric containing zeolite mineral with antibacterial effect and has antibacterial, deodorizing and deodorizing functions.
The modern line is composed of products that can create comfortable and exotic bedrooms with the motifs of ‘concise’ and ‘restraint’. It introduced product groups such as ‘Talk’ in green color aimed at the planner trend and ‘Moment’ with a reversible design that can be used on both sides in a minimal gray color.
Sesa, a department store brand, will introduce a new ‘Concept’ with the theme of ‘Planterior Modern’.
It is released in two colors, olive green and gray, which are the key colors of the season, so it is possible to produce various scenes such as ‘a city in nature’ and ‘nature in a city’. The front side has a natural glossy solid texture pattern, and the back side is a product that emphasizes a youthful sense by matching a check pattern with a modern white color.
An official from Welcron said, “Including ‘Jade Black’, which has established itself as a steady seller, we will also introduce new products with differentiated materials and designs this year. planned,” he said.
Meanwhile, Sesa Living is also conducting a promotion to commemorate the launch of a new product. For the month of February, 5 types of ‘Jung Hae-in Collection’, including Moment (gray) duvet set, will be sold at 30-50% discount. In addition, for the new school year, 6 types of single-size dormitory bedding sets will be discounted by 50%, and a limited edition photo calendar will be presented to customers who purchase this year.
