For the creator of religious marketing, getting closer to the projection of the deity is key to “Approaching a specific audience, drawing their attention, offering them support or providing them with specific accompaniment”. Thus, it establishes a typology of 18 attitudes of atheists or non-believers that it shares with Vida Nueva, as a first step to elaborate that strategy of personal relationship so that, as the papal exhortation concludes, “the joy of the Gospel reaches the ends of the earth and no periphery is deprived of its light ”.
- The atheist of the individualistic god. “They have made a god for themselves. Intimate and personal for your own personal needs ”.
- The atheist who fixes on perfectionism. “They believe in a god who demands perfection from man. Impassive with him ”.
- The atheist who flees from a ruthless god. “They believe in a god who seeks sacrifices from man, always thinking that the more difficult these are, the more sacred it is.”
- The atheist who fixes on feeling loved. “They want a god to feel loved by someone.”
- 5. The atheist who flees from the god of false peace and harmony. “Yes, a lot of peace and everything will be fine … but then they don’t commit themselves, they don’t get wet.”
- The atheist who fixes on being accepted. “It is the best company in the world, They are like a sect. Full of geeks who need a superior being to feel valuable, but at the same time neglect the person. “
- The atheist who flees from the uniform god. “If there is a God, it is much more than what they have locked up in. They all want us to enter through the same mold ”.
- The atheist who looks at his inner world and wants to understand his emotions. “These people are not like me. They have created a God to flee from their vulgarity ”.
- The atheist who flees from the annulling god of the human being and who minimizes him. “They believe in an inhuman god, who is above man and nullifies him, making everyone forget themselves and notice him.”
- The atheist who seeks to have certainties. Be assured that you are in control of the situation. “They have created a god that allows them to flee from the void, but they cannot prove with certainty that it exists. They believe in a God that can be embraced, with theologies and precepts that they themselves have written to justify it. A god pigeonholed into great dogmas and pre-established images, but if he existed, a god would be more diverse and immense. It mightn’t be covered ”.
- The atheist who flees from the judge and punisher god. Look at those Catholics. They do not stop serving him and being faithful to something for the fear of not being left out and being punished by that judging god ”.
- The atheist of the mercantile god. “They use their god to get things:” I do this to achieve … “.
- The atheist of the god who makes you suffer. “A religion that invites you to suffering and to the cross. They are all sad ”.
- The atheist who fixes on enjoying and escapes from limiting reality. “God is the opium of the people. They believe in him because that way they escape from reality and their present, which, at times, is harsh and cruel. Fools ”.
- The atheist who flees from weakness and vulnerability. “Religion is an instrument to dominate and subdue peoples since the beginning of time. An invention that makes us more vulnerable ”.
- The atheist who yearns for the security of believing in himself. “Believing is cowardly. Everything is much easier, but it robs you of freedom under a belief that no one can prove. Also, if your god is so powerful, why doesn’t he avoid catastrophes and misfortunes? “
- The atheist who flees from being separated from others. “In the end, religions have created ruptures, social tensions, exclusions … Why religion, if that’s how we are all fine?”
- The atheist who longs to be loved and to merge with the other. “They are looking for a way to feel loved by someone and attached to something, but it is not enough for me.”