◀ anchor ▶
The video of “Baby Shark” produced by a Korean company surpassed 10 billion views on YouTube for the first time in the world.
This is the first record in YouTube history.
Following the success of Korean movies and dramas, BTS, and even 〈Baby Shark〉, it shows the power of Korean culture.
Reporter Kim Mi-hee covered the story.
◀ Report ▶
“Baby Shark Trulu~”
This video, first released in 2016, has reached 10 billion YouTube views in 6 years.
This is a number that the world’s population of 7.8 billion must see at least once to achieve, which is a new record set by
It has 2.3 billion more views than the video of singer Luis Fonsi’s ‘Despacito’, which ranked second in the number of views.
The performance of 〈Baby Shark〉 is not limited to the number of views.
It entered the US Billboard and UK official single charts for the first time in a nursery rhyme, and won two ‘Toy of the Year’ awards, the toy industry’s Oscars.
In addition, it is used as a logo song for major league cheering songs in the United States and overseas broadcasting stations, and in 2020, it was resounding at the site of the protests in Lebanon and the site of overcoming the corona virus, surpassing the limit of children’s characters.
[이승규/더핑크퐁컴퍼니 부사장]
“The nursery rhymes made in Korea, as well as these song contents that the whole family can enjoy, have won first place in the world and are walking a path that no one has gone before…”
The reason 〈Baby Shark〉 has been so successful is because it combines easy and addictive songs and rhythms with a family-oriented universal narrative of humanity, and the platform strategy suitable for the era of YouTube and smartphones worked.
[정덕현/대중문화평론가]
“(Disney’s) Mickey Mouse and these characters may have started small, but they have expanded so far and come out with various contents. Like that, 〈Baby Shark〉 has plenty of room to expand.”
〈Baby Shark〉, which showed infinite potential as a global character.
It will soon be made into an animated series and film in the United States, showing an expanded worldview.
This is Mihee Kim from MBC News.
Video coverage: Bang Jong-hyeok, Jeong In-hak / Video editing: Jang Ye-eun / Video courtesy: The Pink Pong Company
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