Like company cars, company bikes are beginning to enter corporate fleets. Boston Consulting Group (BCG) is therefore testing a fleet of sixty bicycles in France with its volunteer employees. A choice all the more interesting as the employees of this consulting firm do not have a company car; the latter are most often recruited young and mostly work in Paris.
To adapt the offer to the needs of cyclists, a large number of different models are offered by Boston Consulting Group: sports bikes, city, foldable, family bicycles, etc …
Like company cars, company bikes are beginning to enter corporate fleets. Boston Consulting Group (BCG) is therefore testing a fleet of sixty bicycles in France with its volunteer employees. A choice all the more interesting as the employees of this consulting firm do not have a company car; the latter are most often recruited young and mostly work in Paris.
To adapt the offer to the needs of cyclists, a large number of different models are offered by Boston Consulting Group: sports bikes, city, foldable, family bicycles, etc. The park brings together around fifty electrically assisted bicycles (VAE) and around ten traditional models. The only negative rise, employees would like to benefit from even more choice to access original models.
70% long-term care
To finance this fleet of two-wheelers, the company covers 70% of the cost of the long-term rental. If the envelope exceeds 100 euros per month, the employee pays the surplus. “We took some time to deploy this offer,” explains Matthieu Gombeaud, senior project manager. A lot of work was done upstream and several months were needed to clarify this service. Note: Matthieu Gombeaud and other BCG volunteer consultants have launched the GoGreen approach to promote energy transition within the consulting firm.
By deploying function bikes, the BCG did not want to place an additional burden on its employees by forcing them to pay benefits in kind. “Two-wheelers are in fact benefits in kind but are not considered as such by Urssaf, which has introduced a tolerance for this mode of travel,” explains Matthieu Gombeaud. But the situation remains fragile. ” In this context, the BCG also studied the sustainable mobility package.
Insurance and maintenance
The consulting firm launched its call for tenders last April. The contracts were signed with the company bicycle operator Azfalte and the first deliveries took place in June. These bikes are managed by ALD Automotive. The lessor has defined specific insurance to cover journeys from home to work and professional assignments. Azfalte subcontracts maintenance to Ridy, a repair shop in the Paris region. The bikes are therefore serviced once a year and exceptional repairs are covered by the insurance. In addition, packages have been taken out for punctures. If the BCG aims for carbon neutrality for 2030 on a global scale, the Paris office has set itself the objective of being ahead of this deadline. “Our carbon footprint remains essentially linked to travel and more specifically international travel,” explains Matthieu Gombeaud. Local only represents 20% of all trips. On the other hand, projecting a responsible corporate image was not among the motivations. According to its representative, the BCG communicates enough on its various actions and does not need to highlight this additional initiative.
To reduce its environmental footprint, the consulting firm also promotes teleworking and videoconferencing. Subjects that consultants also bring to their clients. “We strive to apply internally the practices that we promote externally”, insists Matthieu Gombeaud.
The question of the sustainable mobility package
At the same time as the launch of its call for tenders for function bikes, Boston Consulting Group took an interest in the sustainable mobility package last April, which it did not however choose. Two reasons for this: this package was then limited to 400 euros (500 euros today) and it included the Navigo pass to travel by public transport in Île-de-France. However, the BCG did not want the employee to have to choose between Navigo pass and bike. “We didn’t want our employees to feel like we were forcing their hand,” specifies Matthieu Gombeaud. And by dissociating cycling and public transport, the BCG also avoids opposing two complementary modes of transport as part of a greening policy.
