The Leclerc chain of stores seems to have made an important decision for its future. But also for the future of its customers and employees. Indeed, Michel-Edouard Leclerc recently took a position on the vaccination pass. And this causes a true tidal wave among Internet users and customers of the brand. Some are also calling for boycotting the latter, causing the store chain to lose many market shares!
A health crisis and a never-ending fight?
The health crisis we are currently experiencing is certainly one of the most critical that we have known.
Indeed, it should be known that the many decisions of the government to be able to protect the population were rather badly taken by the various types of population. Thus, confinements, the establishment of the mask and social distance, as well as the implementation of the vaccine and the health pass have greatly divided the French.
But it becomes even more so when certain brands, which are nevertheless very close to the French by their actions or by their various fields, position themselves on the subject.
The debate on vaccination does not cease to be talked regarding. And many people are once morest it while others are for it. The population is currently divided, which makes it much more difficult for some members of the government or certain brands
Leclerc recently experienced this concern. Indeed, the leader, Michel-Edouard Leclerc, positioned himself on the vaccine and the vaccine pass, which is not to everyone’s taste.
Leclerc introduces the vaccine pass?
It is now important to understand how the introduction of this vaccination pass can pose problems for some people.
Indeed, it should be known that some wish to remain free of their movements and their choices, and this does not matter if the vaccination schedule is complete.
In other words, they still want to live normally, even if they do not have a vaccine, which is a decision of their own.
Thus, recently interviewed on the CNews channel, Michel-Edouard Leclerc, clarified that if the government wanted to establish the vaccination pass, then the chain store would.
He therefore clarified the following: “ We apply the law.“. A sentence which therefore shocked many Internet users on social networks. And especially on Twitter, where they all mobilized to boycott the brand.
To show the enthusiasm for this situation, we can mention the figures, which are impressive. On Twitter, the Leclerc brand is often cited when it carries out major promotions. Allowing everyone to be aware of this type of promotion.
But during this announcement by the leader of the Leclerc brand, it should be noted that the figures rose quite quickly. Indeed, around 6:15 p.m., the brand rose in Twitter trends, with more than 40,000 tweets.
A real boom with several messages announcing the boycott of the latter.
A boycott to be expected for Leclerc?
Following this announcement by the brand manager, many people were outraged by this type of decision.
On the pretext of their freedom, or even a corruption of the system for some, they therefore set out to create a radical movement.
In other words, they are calling for a boycott of the brand, which suggests certain consequences for the latter.
Thus, on Twitter, we can read the following message: ” I left for a few races at E.Leclerc today … finally it will be Intermarché #BoycottLeclerc” , or : ” Leclerc wants to impose the vaccine pass in its stores« .
But you should know that from January 15, some stores will be affected by the implementation of the vaccine pass. In other words, some Leclerc stores will be affected by this measure.
But this only concerns a few stores. VSe which should not impact a lot of people, except in some big cities. However, the boycott announced by Internet users and customers of the store might impact the turnover of the latter.
Leclerc will therefore suffer a decrease in the latter. And will also have to re-position itself in the market to attract lost customers.