“It is new. It has never been done. It is unexpected. It is magical,” concluded the company representative at the presentation.
BMW has created a vehicle, the iX Flow, that can change its exterior color with the push of a button, according to a video of the presentation that the German car manufacturer carried out during a technology event held in Las Vegas (USA) .
“In the future, BMW customers will be able to change the color of their car at the push of a button,” explained Strella Clarke, project leader of the BMW iX Flow. “We take personalization to new levels,” he added.
The representative of the German car manufacturer indicated that this technology can benefit its users in different ways. For example, if someone loses their vehicle in a parking lot, it might flash it to make it easier to locate it.
“By changing color, we can change the reflection of sunlight and thus change the thermal properties of the car,” Clarke continued, detailing that this can support his company’s sustainability goals.
Finally, the woman assured that with the BMW iX Flow they will take the “digital soul” of the company abroad. “It’s new. It has never been done. It is unexpected. It’s magical, “he concluded.
In a company statement published on the event’s official website, they point out that it is a human-centered digital innovation that represents a “preview of the future.” They also emphasize that it is a “cinema experience in a cutting-edge car.”
#CES2022 FAVORITE! #BMW iX Flow technology allows a driver to change the color of their car with the push of a button. 4 new “My Modes” offer a personalized digital experience inside and out. #innovation ????: @BMW pic.twitter.com/9vLv5SlJjI
— Rocky Nash | ???? Live Producer (@rockynashlive) January 5, 2022
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