Samsung QD OLED world first unveiled… Is the display market changing?

Samsung Electronics Vice Chairman Han Jong-hee (Director of DX Division) delivers a keynote speech at CES 2022 under the theme of ‘Together for the Future’ at the Venetian Palazzo Ballroom in Las Vegas, USA on the 4th (local time). Las Vegas = Reporter Kim Byung-eon

Samsung Electronics has unveiled a vision to create a ‘sustainable daily life’ by solving environmental and social problems through technology. It also revealed action plans to reduce carbon and waste in the manufacturing process and establish a cooperative system with other companies. In a keynote speech held on the 4th (local time), one day before the opening of the world’s largest home appliance and IT show ‘CES 2022’, Samsung Electronics Vice Chairman Han Jong-hee (Director of DX Division) said, “In the future, eco-friendly technologies such as solar cell remote control We will open it up so that anyone can use it,” he said.

Samsung's portable projector 'The Freestyle'.

Samsung’s portable projector ‘The Freestyle’.

In a keynote speech held at the Venetian Palazzo Ballroom in Las Vegas, USA, Vice Chairman Han emphasized that the goal of technology is a sustainable future. He explained, “When consumers use sustainable products, they can pursue sustainability in their daily life,” and named this phenomenon ‘sustainable daily life’.

He also argued that cooperation across industries is necessary to realize a sustainable society. Vice Chairman Han said, “The eco-friendly solar cell remote control introduced by Samsung Electronics last year can be used for new TVs and home appliances from this year. “He said. It is explained that if several global companies introduce solar cell remote control, the number of batteries that can be saved will increase.

There are many other examples of Samsung Electronics implementing sustainability in its products. He said, “Samsung Electronics manufactures 500 million various devices a year, and all of them contain semiconductors.” said.

Samsung Display's OLED panel 'Flex G' that folds twice in the shape of a G.

Samsung Display’s OLED panel ‘Flex G’ that folds twice in the shape of a G.

Plastics used for product exteriors and packaging are also being replaced with recycled materials. Vice Chairman Han emphasized, “This year, display devices such as TVs will be manufactured using 30 times more recycled plastic than last year.

It also unveiled a collaborative project with Patagonia, an eco-friendly clothing company. Samsung Electronics and Patagonia are developing a washing machine that can filter microplastics from clothes to reduce microplastics, one of the main causes of water pollution.

At the scene, there was a reaction called ‘disruptive’ to Vice Chairman Han’s keynote speech. This is because we focus on the company vision, not on individual products or technologies.

The introduction of specific products, such as a projector that destroyed the form factor, was handled by local employees who worked with Vice Chairman Han.

Las Vegas = Reporter Lee Soo-bin [email protected]

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