2024-01-20 02:01:01
They are springing up like mushrooms near us: new shopping centers. Their names: Waves, Aéroville, l’Atoll, Europa City, So Ouest, My Place, Rives de l’Orne, Confluences… Gigantic complexes, brand new and ever more luxurious. There are already 800 across France, with around fifty others regarding to open their doors. What are the secrets of these enormous “sales machines” to attract more and more of us and make us consume? You will discover behind the scenes of these new shopping temples which compete in innovation to attract tens of thousands of customers per day: from the latest aerobatic simulator, to the giant cinema, not to mention the 3-star services (from the valet at the nursery) to allow us to make our purchases in the greatest comfort. With one goal: to make us spend more and more. For all these new shopping centers, only one model: DUBAI, the international kingdom of shopping and excess, where the most incredible shopping centers on the planet flourish. We investigated the country of the Emirs because their methods are attracting more and more French bosses, ready to import them into France.
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