Any producer who thinks regarding the possibility of making an entertainment program on TV today, I would surely shuffle the name of Darío Barassi as one of his possible drivers. And it is that the actor, imposed a style in 100 Argentinians Say that gave him good results in terms of audience and placed him among the most loved by the public.
But in the driver’s race there is an “Achilles heel” that few remember. Back in 2014, Channel 9 aired a program that was going to be the transition between the end of relentlesshosted by Susana Roccasalvo and Carlos Monti, and the arrival of what would be the premiere of Combat.
90 days or less He was born, as his name indicates, with his days numbered. On February 3, 2014, Dario Barassi and Dalia Gutmann took charge of this summer cycle accompanied by Daniel Gómez Rinaldi and Marcelo “Teto” Medina.
Far from the more formal style of Monti and Roccasalvo, the drivers joked from the beginning with the title of the shipment. “Welcome to 90 days or less, the program with the most promising future on TV. No, provisional TV…”, the cycle announcer jokingly corrected himself and then continued: “With this girl driving… Oh… Sebastian Wainraich’s wife and the other, the chubby one from AM”. Yes, that’s how frontal and funny was the presentation of the program, which played from the start both with the condition of antiheroes of its hosts and with the ephemeral future of the program.
At the opening they did a sketch in which they parodied Channel 9’s proposal and, in the best stand-up style, Barassi warned the viewers that they started “a failure with a provisional date”. And he added: “Don’t get attached, and what’s more, if you’re watching it and you want to change, leave it.” The structure was typical of a summer program with coverage of the summer season, plus some color reports. The hallmark of the cycle, of course, was having two comedians -and two very special ones- at the helm. Gutmann joked on debut as to why they were cast. “They can’t believe this is real, this is life. They needed two people without work, they cut me last week of one. They wanted people without a track record, with nothing to lose, so it’s a pride, fat, that we’re here “.
“We don’t know if we’re going to be on the air tomorrow. Row it, bank it,” added Barassi, as he showed a large counter with the days, hours and minutes left in the program.
The shipment also offered games like Guess what Dalia had in her bag, or an outdoor mobile with an audience present so that the members of the flat can guess which tattoo they got. Without a defined course, with guests on the floor and various sections, the cycle did what it might on a television that at that time did not give much room for improvisation.
Despite having a deadline, the program did not even reach that time on the air. He only had 48 broadcasts and the average he achieved was 1.6 points. The highest mark was on February 13 when it reached a rating of 2.6 points and the lowest was on April 7 when it scored a meager 0.7 points.
“There are not 12 days left, there is only one. Enough of the careting guys, is it a joke, what’s the joy?, Play me farewell music. We haven’t even reached 90 days, that speaks very badly of us”. In this way, Barassi said goodbye to the program on April 21 with an experience that was enriching for them beyond the results.
In 2014 the winner was Tele with an average of 8.9 rating points, while the second place went to El Trece, with 7.6 points. América was third with 4.4 and Canal 9 was fourth with 4.2. The Public Television, obtained an average of 3.2, the best mark of the last 11 years, thanks to the transmission of the World Cup in Brazil.
The interest in the World Cup boosted the turn-on of air TV, which reached 30.9, the highest since November 2012. The final between Argentina and Germany on Sunday, July 13, 2014 had a rating of 52.77 points, according to figures from Kantar Ibope Media. These numbers brought some relief to a year that started in January with the lowest average on fire in the last 11 years.
Fever also broke out Brazil Avenuea novel that ended up being key in the dispute over the annual rating at the time. Probably, the success of this soap opera was also the initial kick for the arrival of foreign cans. The story of a girl who was orphaned and her stepmother Carminha abandons her in a dump, caused the same phenomenon in Argentina as in the other 90 countries where it was broadcast. The final chapter of the telenovela obtained an average rating of 27.1 pointswith a broadcast with the protagonists at Luna Park.
A year later it came to the screen of El Trece Arabian Nightswhich would become the spearhead of Turkish novels in Argentina, inaugurating an audience phenomenon that even today it is still in force, and with great force, in our country.
As for Darío Barassi, he has his revenge these days with his return to the screen of El Trece. His work in front of 100 Argentinians Say made him one of the freshest and most beloved figures of recent times on local TV.
