7th Chinese Opera Culture Week: A Spectacular Event with 100,000 Visitors and 560 Million Views

2023-10-05 06:32:57

Last night (4th), as the “National Style Super Drama” Chinese Opera Concert ended at the open-air stage of Gate 3 Square of the Beijing Garden Expo, the seven-day home event of the 7th Chinese Opera Culture Week came to a successful conclusion.

  There were 100,000 on-site visitors, and the total number of views on the entire network exceeded 560 million.

From September 28 to October 4, during the main event of the 7th Chinese Opera Culture Week, a total of nearly 50 outstanding academies and troupes from 20 provinces, autonomous regions and municipalities participated in the three major sections of Liyuan Boutique, Liyuan Collection and Liyuan Carnival. There have been more than 120 performances, more than 100 lectures and dialogues, and nearly 200 interactive activities. The Beijing Garden Expo attracted 100,000 tourists from all over the country, and the age composition of the audience became younger. As the popularity of Opera Week increases, many Internet experts also come to the park to check in and share their “appreciation, travel, play and purchase” through self-media.

On the Internet, the number of video views and reads on topics related to Chinese Opera Culture Week has exceeded 80 million. At the same time, 30 online live broadcasts were launched on multiple online platforms, with a cumulative click count of more than 20 million times. Relevant media news reports cover 86 countries around the world, and more than 200 overseas mainstream online media reprint it in multiple languages. According to statistics, the total page views of this year’s Opera Culture Weekly Network exceeded 560 million.

Tan Xiao, a famous Peking Opera performing artist who has participated in six Opera Culture Weeks, once said: “From the end of September to the beginning of October, as soon as the audience enters the Garden Expo, they can watch and enjoy operas everywhere, and enjoy excellent repertoires of various types. Yes. He said that the Opera Culture Week provides a good platform for the broad masses of the people and plays a positive role in popularizing opera and promoting traditional culture.”

  Famous artists and groups gather in the garden for exchanges and discussions among experts and scholars

While adhering to artistic quality, this Opera Culture Week has made innovative explorations in themes, performance modes, and artistic expressions. Famous troupes and famous performers have performed multiple dramas in a variety of formats, vividly demonstrating the prosperity and variety of Chinese opera in the new era. Chi Jun, a first-level screenwriter of the National Peking Opera Company and vice president of the China Mei Lanfang Culture and Art Research Association, believes: “This Opera Culture Week brings people a sense of immersion, participation and integration. The entire Garden Expo has become a theater of opera World, whether it is performances, road shows, teaching by various troupes, or interactive garden activities, people can find their own points of interest and gain a sense of happiness brought by the integration of opera into life.” Xi Qin Opera Art Inheritance in Haifeng County, Guangdong Province Chen Jiaming, a young actor at the center, said: “The Opera Culture Week provides a good communication platform for local operas and rare operas. It is a rare learning opportunity for us.”

This year’s Opera Week also carefully organized academic activities, including academic forums and youth paper collection activities with the themes of “Inheriting Opera Culture and Strengthening Innovation and Transformation”, “International Spread of Opera Culture” and “Aesthetic Pursuit in Chinese Opera”, setting up a A platform for exchanges and mutual learning in the opera industry. A total of 68 academic papers were received, and 10 outstanding papers were finally selected. At the seminar, well-known domestic opera experts and scholars and representatives of local troupes also conducted exchanges and discussions from multiple dimensions, shared insights, and jointly helped the inheritance and development of opera art.

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  With the combination of professionalism and mass participation, 6 fans won gold medals

The Opera Culture Week adheres to the combination of professionalism and mass participation, and uses a variety of activities to allow senior fans and opera “newbies” to realize their dreams of the stage. This opera fan competition is open to the public with “zero threshold” for the first time. According to statistics, children contestants account for 46% of the total contestants, covering 20 types of operas, which shows that the art of opera is gaining popularity among more and more young people. After fierce competition, six fans, Hu Song, He Shuojia, Han Xiang, Yang Shuyu, Li Zhengfang, and Cui Yuxuan, won the gold medals in the adult and children’s categories of Peking Opera, Pingju Opera, and Comprehensive Category respectively.

This Opera Culture Week has launched many cross-border integration activities of opera that suit the tastes of young people, bringing traditional opera art closer to young people. The “Xiqu Week Smart Platform” mini program and the “Unlock Your Opera CP” online game allow audiences to visit the park, watch theater and participate in interactive activities more “smartly”.

  Promote the development of the industry and promote it to all parts of the country

During the Opera Culture Week, the Opera Industry Exhibition and Trade Fair was also held to promote industry exchanges such as national musical instruments, excellent scripts, and opera costumes. For tourists, we carry out activities such as “Viewing the City through Opera” and the Liyuan Market to build a consumption scene with opera characteristics and promote cultural consumption. At the Lequan Erhu Exhibition of the Guofeng Yayun Opera Industry Fair, there are more than a dozen types of erhu on display, including Jinghu, Banhu, and Yuehu. Tian Ning from Tancheng County, Linyi City, Shandong Province said: “Erhu began in the Sui and Tang Dynasties and has a long history and culture. This time, we came from Lequan to the Beijing Garden Expo to participate in the exhibition because we wanted to use the platform of Opera Week to promote the Erhu culture. Let the audience of Opera Week appreciate and pay attention to national musical instruments in addition to watching the opera.”

After the main event of this Opera Culture Week, opera performances of different types, folk art performances, traditional musical instrument training, opera into the community, and opera performances will be organized at the Beijing Garden Expo, professional theaters inside and outside the city, schools, streets and towns, etc. A series of colorful normal activities such as entering school. This Opera Culture Week also set up branch venues in cities rich in opera resources such as Tancheng in Shandong and Xiamen in Fujian to link up with multiple points.

In the future, Chinese Opera Culture Week will continue to expand the coverage of opera types and strive to achieve full coverage of 348 opera types in three to five years.

(Original title: The 7th Chinese Opera Culture Week concluded with nearly 200 activities attracting 100,000 tourists)

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