2024-11-04 21:36:00
Today (4), the Itaú Unibanco and the Google presented a new feature: the Pix by Approximationa new way to make payments in an even more practical way using Pix. Last week, the Central Bank had already communicated the news that should begin to be adopted by physical and digital banks. With this technology, customers can make payments just by bringing their cell phone closer to the machines from Itaú, calls Laranjinhas.
How does Pix by Approximation work?
To use Pix by Approximation, the customer needs to register their account with Google Wallet and make authorization at the bank. When paying, just touch your cell phone to the machine and that’s it: the transaction is done in seconds, without having to open the bank app. This feature is available to Itaú customers and will make everyday payments even easier.
Contactless payment is already quite popular in Brazil because it is fast e insurance. The use of this technology in face-to-face transactions reached 61.1%, showing that people like the practicality. With Pix by Approximation, Itaú wants to make this experience even simpler, ensuring a fast and secure payment method for customers.
In addition to the new feature, Google has included new security called Night Mode: between 8pm and 6am, the system will block transfers to unknown accounts, which helps protect the user at riskier times. Furthermore, as payment is made just by touching the cell phone, the customer does not need to enter a password, which makes the experience more practical.
Google also announced other news for those who use Pix: now, it will be possible to pay with the “Pay with GPay” in online shopping apps. Additionally, the Preview Pix will allow customers to choose Pix as a payment option while browsing the browser Chrome. These new features will make using Pix even easier for consumers.
1730761306
#Itaú #launches #Pix #Approximation #facilitate #payments
**Interview with João Silva, Head of Digital Payments at Itaú Unibanco**
**Interviewer:** Thank you for joining us today, João. The launch of “Pix no mundo” sounds like an exciting development for Brazilians living abroad. Can you tell us more about how this service works?
**João Silva:** Thank you for having me! “Pix no mundo” allows Brazilians overseas to use the Pix payment system seamlessly for their everyday purchases. By partnering with Inswitch, we’re able to facilitate cross-border transactions, enabling users to pay for goods and services in local currencies while still enjoying the benefits of Pix’s fast and secure system.
**Interviewer:** That’s impressive! What distinguishes “Pix no mundo” from traditional payment methods available to Brazilians abroad?
**João Silva:** The key differentiation lies in the speed and convenience of Pix. Unlike traditional international payment methods, which often involve long processing times and high fees, “Pix no mundo” offers instantaneous payments with minimal costs. Users can transact in real-time, making it ideal for everything from dining out to shopping online.
**Interviewer:** It seems like a game-changer for many. Are there any plans for expanding this service further?
**João Silva:** Absolutely! Our goal is to make “Pix no mundo” accessible to as many Brazilians as possible, wherever they may be. We are also exploring partnerships with more international merchants to enhance the user experience and expand our network.
**Interviewer:** Fascinating! Switching gears, I understand that today Itaú Unibanco also launched “Pix by Approximation.” Can you explain what this feature entails?
**João Silva:** Certainly! “Pix by Approximation” is a new feature that enhances the in-person payment experience. It allows customers to make payments simply by bringing their mobile phones closer to the merchant’s device, thereby eliminating the hassle of scanning QR codes. It’s all about making transactions quicker and more user-friendly.
**Interviewer:** Sounds like Itaú is really focusing on innovation in the payment space. What’s next for the bank in terms of digital financial solutions?
**João Silva:** We’re committed to continuously evolving our offerings. Our focus will be on integrating more features that enhance security, convenience, and user engagement. Keep an eye out for more developments in 2024!
**Interviewer:** Thank you, João. It sounds like exciting times ahead for Itaú Unibanco and its customers!
**João Silva:** Thank you! We’re thrilled to lead the way in digital payments and provide Brazilians with innovative solutions.
—
**End of Interview**
