2024-10-25 18:16:00
Every year there is a lot of expectation for new products that will hit the market, but little is said about those that have been discontinued. In 2024, the Apple surprised by the discontinuation of some of its iconic products, leaving many fans unaware. Despite exciting new features, such as the iPhone 16 line and the latest iPad Mini, other devices and accessories have been quietly withdrawn from the market.
9th generation iPad
O iPad 9launched in 2021 as the most affordable option in the tablet lineup, was discontinued in May 2024. The decision was announced on the same day that Apple introduced new iPad Pro and iPad Air models, indicating that the company wants to prioritize more powerful tablets. modern.
For those looking for an input device, the iPad 10 now it has become the best option at the moment, and can be found in the range of R$2,800 in some stores in Brazil. Thus, the ninth generation iPad says goodbye, ending a two and a half year cycle as the favorite tablet of those who just wanted a cheaper iPad.
SuperDrive
In August, Apple quietly removed the SuperDrive from your catalogue. This external drive CD/DVDreleased in 2008, accompanied the first MacBook Air, which did not have an integrated disc reader. Although physical media storage technology fell into disuse, the SuperDrive was still in demand and continued to be sold with its classic USB-A cable. However, Apple decided to end production of this device that resisted for 16 years old not market.
FineWoven Layers
The new line of covers FineWovenwhich replaced leather covers last year, was also quickly discontinued. In case you don’t remember, it was a factory with a type of fabric created to be more sustainable and ecological, but it didn’t please consumers and received criticism for its durability and finish.
FineWoven covers were launched alongside the iPhone 15 and were intended to be the brand’s big commitment to sustainability. However, less than a year later, they were discontinued, and Apple has not yet revealed whether it will propose a new alternative.
Powerbeats Pro
Access physical media, such as CDs and DVDs, especially in professional environments like music production and archival work. Even with the shift towards digital, there are still scenarios where external drives are necessary. However, Apple likely decided to focus on their core product lines that align with their vision of a digital-first world, reducing redundancy in their offerings.
Interviewer: That makes sense. The FineWoven covers also faced an unexpectedly quick discontinuation. What do you think went wrong there?
Sarah Johnson: The FineWoven line was a bold step towards sustainability, which many consumers appreciated. However, durability and quality issues seemed to overshadow the initiative, leading to negative feedback. Apple takes brand perception seriously, so they may have chosen to pull the line to avoid further reputational damage while they reassess their materials and product strategy.
Interviewer: Lastly, the discontinuation of Powerbeats Pro, along with an announcement for a new generation in 2025, is interesting. How do you think consumers will react to this news?
Sarah Johnson: The discontinuation may initially disappoint loyal users who loved the Powerbeats Pro as a fitness-oriented option. However, the announcement of an upgraded version—especially with features like heart rate monitoring and active noise cancellation—could generate excitement among fitness enthusiasts and Apple fans alike. Ultimately, it seems Apple is not just cutting products but also refining its offerings to create stronger, more appealing solutions for consumers.
Interviewer: Thank you, Sarah, for your insights on these significant changes in Apple’s product lineup. It will be interesting to see how consumers adapt and what innovations Apple rolls out in the future!
Sarah Johnson: Thank you for having me! It was a pleasure discussing these developments, and I’m excited to see where Apple goes next.
