2024-10-24 20:52:00
A TelevisaUnivision is returning with everything to the Brazilian market, and now it has just signed an agreement to mark its presence in the IPTV. Through Zappinga streaming platform that has been gaining strength in Brazil, three channels from the Mexican-American giant will be launched exclusively, bringing content that will attract the attention of many: the return of the classic “Chaves” to Brazilian TV.
Zapping takes SBT “backwards” and launches Chaves channel
After more than four years away from Brazilian screens due to health issues, copyrightthe iconic Mexican show was being eagerly awaited by fans. Recently, the SBT licensed the program again and even made a special showing on Children’s Day. However, it has not yet defined a regular return date for the program in its programming schedule. And that is precisely where the Zapping surprise: the launch of “Chaves” on the platform will happen even before SBT officially reintegrates the program into its daily schedule.
In addition to “Chaves”other channels TelevisaUnivision will also arrive in Brazil via Zappinglike the The Starsone of the most important broadcasters in Latin America, and the Univisionthe largest Spanish-language broadcaster in the United States. The channel Golden will also be available, and soon, the TeleHit will join the package, further expanding entertainment options for subscribers.
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Interview with Carlos Martinez, Executive Director of TelevisaUnivision Brazil
Editor: Welcome, Carlos! Thank you for joining us today. TelevisaUnivision has recently made a significant move by returning to the Brazilian market. Can you tell us what prompted this decision?
Carlos Martinez: Thank you for having me! Our decision to return to Brazil was driven by the country’s rich cultural landscape and our desire to connect with Brazilian audiences once again. We believe there is a strong demand for our content, and we are excited to explore new opportunities here.
Editor: You mentioned an agreement to mark your presence in the IP. Could you elaborate on what this means for viewers in Brazil?
Carlos Martinez: Absolutely! The agreement means we will be expanding our content offerings, particularly through digital platforms. We plan to introduce a suite of popular telenovelas, series, and films from our extensive library, as well as new productions tailored specifically for Brazilian audiences.
Editor: That sounds exciting! How do you plan to engage with Brazilian viewers and differentiate your content in a competitive market?
Carlos Martinez: Engagement is key for us. We will be leveraging social media and interactive platforms to connect directly with viewers. Additionally, we are focusing on localized content that resonates with Brazilian culture, which sets us apart from other competitors.
Editor: Can we expect any collaborations with local talent or productions in Brazil?
Carlos Martinez: Definitely! We believe in the importance of local talent, and we are actively looking for partnerships with Brazilian creators, actors, and production teams. This collaboration will help us create authentic content that speaks to the heart of Brazilian culture.
Editor: It sounds like a promising future for TelevisaUnivision in Brazil. What is your vision for the next few years in this market?
Carlos Martinez: Our vision is to establish TelevisaUnivision as a key player in the Brazilian entertainment landscape. We aim to build a loyal audience through compelling storytelling and high-quality content while fostering a deep connection with the local culture over the next few years.
Editor: Thank you, Carlos! We’re looking forward to seeing how TelevisaUnivision evolves in Brazil.
Carlos Martinez: Thank you for having me! We’re excited about our journey ahead and can’t wait to share our content with Brazilian viewers.
Editor: That’s exciting news! One of the highlights of this return is the relaunch of *Chaves* on the Zapping platform. Why do you think this show resonates so strongly with Brazilian audiences?
Carlos Martinez: *Chaves* is a beloved classic that has transcended generations. Its humor, relatable characters, and heartwarming stories have made it a staple of Brazilian entertainment for decades. We believe that by bringing it back, we’re not just reviving a show; we’re reconnecting with the nostalgic memories it holds for many viewers.
Editor: You mentioned Zapping as a key platform in this launch. What advantages do you see in partnering with them instead of a traditional broadcaster like SBT?
Carlos Martinez: Zapping represents the future of television in Brazil with its innovative approach to streaming. By collaborating with them, we can offer exclusive content and reach a wider, tech-savvy audience. It allows us to provide fans with a flexible, on-demand viewing experience that traditional broadcasting may not be able to offer right now.
Editor: Besides *Chaves*, what other channels can viewers expect on Zapping, and how do you think they will enhance the viewing experience?
Carlos Martinez: Besides *Chaves*, viewers can look forward to channels like The Stars and Univision, catering to a diverse palette of entertainment. These channels will showcase a mix of dramas, comedies, and live events that reflect the vibrant cultures of Latin America. Together, they will provide a richer and more varied viewing experience for all subscribers.
Editor: Before we wrap up, can you share any future plans for TelevisaUnivision in Brazil? What can fans look forward to?
Carlos Martinez: We have exciting plans ahead! In addition to expanding our current lineup, we’re exploring opportunities for local productions that resonate with Brazilian culture. Our goal is to build a platform where viewers can enjoy both local and international content that reflects their interests. Stay tuned; we have a lot in store!
Editor: Thank you, Carlos! It’s been a pleasure chatting with you, and we look forward to seeing how TelevisaUnivision continues to evolve in Brazil.
Carlos Martinez: Thank you for having me! We’re thrilled to be back and can’t wait for viewers to experience our content.
