2024-10-15 16:44:00
For many years, the iPhones of Apple have been known to maintain a resale value significantly higher compared to Android devices. However, that advantage is starting to diminish, and iPhones are losing market value faster than ever. Contrary to this, telephone lines Galaxyfrom Samsung, are showing a slower depreciationgaining space in the resale market.
Faster fall for iPhones
According to a new study from SellCellalthough the iPhones Although they are still leaders in terms of resale value, the gap between them and the flagship Galaxy models is shrinking. For example, the iPhone 11 it lost 43,8% of its value in the first 12 months after launch. Comparatively, the iPhone 15 registered a devaluation of 48,2% in the same period.
Depreciation of the iPhone 11, 12, 13, 14 and 15 line in the last year. Image: SellCell/Reproduction
Meanwhile, the phones Samsung are depreciating at a slower pace. The series Galaxy S22for example, lost 66,7% of its value in the first year, but the next generation, the Galaxy S23had a considerable improvement, with a depreciation of 61,1% after 12 months. Even more impressive is the series’ performance Galaxy S24which six months after launch shows a devaluation of just 50,4%surpassing the performance of the S23 in the same period in 3,7%.
Depreciation of the Galaxy S22 and S23 line in the last year. Image: SellCell/Reproduction
What is behind this change?
In recent years, the Samsung has implemented several strategies to increase the long-term value of its flagship devices. These actions include improvements in durability of devices, with more robust designs and more resistant frames, in addition to security policies software update more advantageous for consumers. Galaxy devices now receive up to seven major operating system updates.
The latest release, the Galaxy S24 FEis the first device in the line Fan Edition to benefit from this extended support policy, and even more economical models, such as the Galaxy A16now receive six years of updates.
The competition is fierce, and if the Apple If you don’t adjust your strategies, you could lose ground to Samsung, which has demonstrated notable growth in terms of market value e user satisfaction with your devices.
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