For the first time in 2024, Xiaomi surpasses Apple in Brazil; see the top 10

2024-10-02 15:49:00

A Samsung It is the largest smartphone company in Brazil and by a good margin. That said, what remains for the Motorola, Apple e Xiaomi is to fight for the silver and bronze medals in the Brazilian ranking. Sometimes Apple is ahead, sometimes Motorola takes over and tries to take off. This September, Apple was not in second or third, but in fourth place, being surpassed by Xiaomi for the first time in 2024.

Apple is left out of September’s top 3 in Brazil

According to the StatCountera platform that analyzes the market share of different segments, including cell phones, Samsung led the Brazilian market in September, with a percentage rate of 36.72%. In August, the South Korean giant had a similar percentage, with 36.58%.

A Motorola comes in second place com 19.08%which is lower than the 19.98% achieved in August. THE Applewhich was in fourth place in the month of August, fell from 17.84% in August to 17.06% in September.

A Xiaomi is the new third place in the ranking with 17.01%. This number proves growth in Brazil, the largest among the main companies in the Brazilian market, as in August the Chinese company had only 15.03% — an increase of 2.07% in just 30 days.

A LGwhich closed its cell phone division worldwide in 2021, still appears in the ranking, but in sixth place and with only 1.44% of participation across the entire national market. It is worth remembering that Statcounter does not reveal whether these numbers correspond to the volume of devices sold or active model numbers. We believe it is the second option, which is why LG remains in the ranking.

What are the biggest cell phone companies in Brazil?

This is the ranking with the 10 largest cell phone manufacturers operating in Brazil in September 2024:

Enterprise
%

1
Samsung
36.72
2
Motorola
19.08
3
Xiaomi
17.1
4
Apple
17.06
5
Unknown
6.01
6
LG
1.44
7
realme
0.84
8
Infinix
0.38
9
ASUS
0.26
10
Nokia
0.19

Comparison with the same period last year

If we go back in time to September 2023, we can say that a lot has changed. At the time, Maçã Vinha was the third largest in Brazil with a percentage of 18.06%, while Motorola was the second with 19.5%. Xiaomi, currently in third place, was far from the podium with its 13.12%, but was already showing signs of growth.

See the graph with the results from September 2023 to September 2024:

Before you go…

Oficina da Net also brings lists of tests that we carry out ourselves. You will like to see nosso ranking do Speedtestwith the best and worst cell phones we’ve tested here. If you are one of those who care about how much you can use the device without having to recharge it, you may also like the our ranking of the best batteries.

Source: StatCounter

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