Making a website is a big deal, right? You take the initiative, think about how the page could look, and create something that represents you or your company. But, as with any journey, there are some buckets that are in danger of being kicked. There is often a tendency to rush and make mistakes, which can later reduce the efficiency and ease of use of the website. Below we discuss five common mistakes that should definitely be avoided when creating a website.
Foto: pexels
1. Too many design elements
One of the most common mistakes is the desire to “redesign” the homepage – using a lot of colors, flashing texts and animations, which make the page confusing and complicated. Imagine landing on a design services page where every link has a different color, videos play automatically, and the entire page is filled with flashing banners. The goal was to impress, but as a result the focus is lost and the visitor loses interest.
How to avoid it? Focus on simple and clear design. Choose a few basic colors and keep the text and images clean. The less excessive animations and effects, the better. Visitors prefer a well-thought-out design that helps them quickly reach the information they need.
2. Confusing navigation
Imagine you’re on a restaurant’s website and you want to look at the menu, but you have to click through several subpages to find each dish. Such a “navigational maze” confuses the user, which makes it easier to leave the page than to click on. A poorly structured menu or subpages without logic make it difficult to find information.
It would be reasonable to keep the menu and thus the navigation on the page as simple and logical as possible. Put key information a click or two away. It would also be useful to test the website with people who have not participated in the creation of the project, and ask them for honest feedback – this way you can get a good idea of whether the page is understandable and convenient for the user. What may seem simple and natural to you may seem complicated and confusing to another user. Don’t be afraid to ask for help if needed web development from experts to ensure website functionality.
3. Poor quality or outdated content
Content is the most important part of a website. If you find old campaigns that have ended long ago or poorly written text on the page, it can give the impression that the company is no longer active or does not pay attention to its website. Such content damages credibility and may drive visitors to competitors.
To solve this, it is recommended to schedule regular content updates. Review promotions, prices and service descriptions and update them if necessary. For example, when a new year’s issue arrives, it’s worth reviewing previously written and published blog articles to make sure the dates have been updated. Also check for linguistic correctness – even a small typo can leave an amateurish impression.
4. Lack of mobile friendliness
Today, a large percentage of web visits come from mobile devices. If the homepage is not adapted for smaller screens, the experience of mobile users will be poor. For example, if the buy button is so small in the mobile view that it is difficult to press, or if the texts and images are not positioned correctly, it can turn visitors away.
How to avoid it? Be sure to test the website on phones and tablets as well. Make sure all buttons and texts are clear and easy to navigate even on a mobile screen. Users appreciate a convenient mobile experience and this can greatly influence whether they return to the page.
5. Lack of SEO (search engine optimization).
If the homepage is not optimized for search engines (such as Google or Bing), few visitors will find your page. There is a common misconception that a beautiful design and clear content is enough – in fact, it is important that search engines also understand what the page is about. With great visuals about making an e-shop it’s no use if it only comes up on the fifth page of Google results.
SEO should be part of the website creation strategy from the beginning. Use appropriate keywords, fill in metadata and add valuable content to the page. Modern SEO is an ongoing process that requires regular updates to keep your website high in search results.
Final word
Creating a website is a strategic process that requires careful planning. By avoiding the five common mistakes we covered in the article, you’ll create an enjoyable user experience for your visitors that will give your business a distinct competitive advantage.
Remember: website development does not end with its publication and continuous administration and maintenance of the website is part of the process. Listening to feedback and optimizing it allows the website to evolve in sync with the growing expectations of your business and visitors.
2024-11-01 06:03:00
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**Interview with Jane Doe, Web Design Expert**
**Interviewer:** Thank you for joining us today, Jane. Let’s dive right in. In your experience, what are some of the most common mistakes people make when designing a website?
**Jane Doe:** Thank you for having me! One of the most pervasive issues is incorporating too many design elements. When designers try to showcase their creativity, they often end up overwhelming the user with excessive colors, animations, and layout shifts. This cluttered approach can disengage visitors rather than captivate them.
**Interviewer:** That makes sense! So how can one avoid this mistake while still creating an eye-catching website?
**Jane Doe:** The key lies in simplicity. A streamlined design with a limited color palette and minimal animations tends to be more effective. It’s important to remember that the user’s focus should remain on the content rather than the decorations around it.
**Interviewer:** Great advice! Navigation often trips up even seasoned developers. What pitfalls should creators be aware of?
**Jane Doe:** Absolutely! Confusing navigation is a major barrier to user experience. A website that resembles a “navigational maze” can frustrate users, prompting them to leave. Keeping the navigation logical and straightforward is vital. Testing your site with users who weren’t involved in the design process can provide invaluable insights.
**Interviewer:** Speaking of user experience, what about the content? What mistakes do you see frequently in that area?
**Jane Doe:** Poor quality or outdated content is a serious issue. It can undermine a company’s credibility—especially if visitors encounter old promotions or poorly written text. Regular content updates are essential to maintain relevance and engagement.
**Interviewer:** With mobile browsing skyrocketing, how crucial is mobile optimization in web design?
**Jane Doe:** Mobile friendliness is no longer optional; it’s a requirement. A website that isn’t optimized for mobile devices can result in a frustrating experience—think small buttons or improperly displayed text. Testing your site on various devices is crucial to ensure a seamless user experience.
**Interviewer:** Lastly, what final thoughts do you have for our audience embarking on a website project?
**Jane Doe:** Take the time to establish clear user personas. Understanding your audience will inform better design choices and functionality, ensuring your site meets their needs. Remember, good design is about more than aesthetics—it’s about creating an experience that resonates with users.
**Interviewer:** Thank you so much, Jane! Your insights are incredibly valuable for anyone looking to improve their website design.
**Jane Doe:** Thank you for having me! I’m glad to contribute to the conversation.
