This yr, Lidl Hellas gave a powerful presence on the PR Awards, profitable a complete of 5 awards. 3 Gold, 1 Silver and 1 Bronze, for the planning and implementation of actions that spotlight for another yr the creativity and social influence achieved by way of its communication actions.
The PR Awards have been organized for the final 3 years with the purpose of recognizing the highest professionals and essentially the most modern tasks within the subject of public relations within the nation.
Particulars of the awards received by the corporate:
– Gold award within the “Range & Inclusion” class for Lidl Greece’s participation in Athens Pleasure 2023, which was the event for a set of inner actions, strengthening variety and inclusion, offering a piece atmosphere the place each individual will be himself.
– Gold award within the “Web site/Microsite” class for the creation of a tailored microsite in collaboration with Proto Thema with the purpose of highlighting the Plastic Free Greece program of Lidl Greece by way of longform articles and promotion on social media with elevated participation and interactivity.
– Gold award within the “Movie & Video (Video Sequence)” class for the creation of a sequence of high-quality movies, devoted to the environmental consciousness actions carried out throughout the framework of the Plastic Free Greece program, which was applied for the 4th yr in collaboration with the Athanasios Okay. Laskaridis Nonprofit Basis, and their promotion on Lidl Greece’s social media.
– Silver award within the “Inner Communications & Worker Engagement” class for Lidl Greece’s response to the modifications in site visitors circumstances caused by the Fly Over tasks, with fast reinforcement of the telecommuting coverage, with the purpose of facilitating its workforce.
– Bronze award within the “Media Relations” class for the group of an experiential journalistic tasting journey to Crete with the purpose of growing and consolidating Lidl Greece’s partnerships with native suppliers.
These awards affirm Lidl Greece’s dedication to creativity, innovation and consistency in communication, emphasizing the expanded attain and interplay with its communities.
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