2024-03-02 15:35:00
March 2, 2024 at 4:35 p.m. by Thomas
The FC Barcelona and Cupra announced the extension of their partnership until 2029 in a major sponsorship deal. The Catalan club, chaired by Joan Laporta, has renewed its collaboration with the automobile brand, a subsidiary of the Volkswagen Group. Financial details of this extension have not been disclosed.
FC Barcelona extends with Cupra until 2029
A significant expansion of the partnership was also announced, with Cupra becoming the official sponsor of all professional sections of FC Barcelona, including basketball, futsal, handball and roller hockey. As an official automotive and mobility partner, Cupra will continue to support the Blaugrana club until 2029, while maintaining its status as a global partner and being present in Espai Barça.
The car brand logo on the sleeve of the jerseys
The joint press release highlights that this alliance, started in 2019, is based on shared values and a common vision for the future between the two brands. As part of the agreement, the Cupra logo will be featured on the right sleeve of the men’s and women’s football team jerseys during the 2024, 2025 and 2026 Summer Tour editions, as well as during international friendly matches over the three next seasons.
The event presenting this collaboration brought together Joan Laporta, president of FC Barcelona, Wayne Griffiths, general manager of Cupra, as well as managers and players from the club. Joan Laporta highlighted the importance of this extension, saying: “Barça and Cupra have formed an extraordinary team over recent years, now strengthening our partnership to approach the future with a winning spirit. »
Barça seeks alternative to partnership with Nike
Alongside this announcement, FC Barcelona is also exploring the possibility of changing equipment suppliers, considering severing its long-standing partnership with Nike. The new contract with the German equipment manufacturer might potentially bring the club annual revenues of 200 million euros, which would make FC Barcelona the football club with the highest revenues from its technical partner.
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