2023-05-19 13:33:47
Technology can expose products and services in a more interactive way and attract new customers, in addition to transforming your trade into a differentiated place
Purely illustrative image.
Standing out among competitors and attracting your target audience in an innovative and technological way are some of the challenges faced by retail today. That’s why Samsung works to bring solutions that help companies to present their products and services in an interactive, practical and modern way. Far beyond mere displays, digital displays are also useful to make sales faster and create immersive experiences in different environments. Discover 5 benefits that these visual technology solutions can bring to your business.
1 – Better visualization of products and services
Showing pieces for sale is fundamental to the success of your business and, to display every detail of the product from different angles, the most appropriate solution is to use a digital display. Samsung has products with high image quality so that its customers do not miss any detail regardless of what is being sold.
The QMR and QBR series, for example, have UHD 4K display models1 with thin edges and a symmetrical design, with upscaling technology2 UHD and anti-glare technology to ensure audience visibility. The monitors, ranging from 13 to 98 inches, also allow remote and centralized content management.
2 – Interactivity with the public
Digital panels are also excellent for interactivity with the public. Instead of static billboards, you can create a differentiated experience where people can easily browse catalogs and prices with just a touch. This solution is also widely used in restaurants with digital service, where the customer can place an order and choose ingredients in a 100% interactive way, optimizing service.
The Wall, by Samsung, installed indoors. Purely illustrative image.
3 – Easy management
Another advantage that especially helps large businesses that need a lot of displays is Samsung’s MagicINFO software, which is built around three main components: author, server, and player. The author interacts with easy-to-use content creation tools thanks to its intuitive interface; the server manages files and organizes playlists and content distribution; while the player allows content to be played in almost any format without the need for external hardware.
4 – Personalized experience for your customers
Do you want to create a unique environment with high resolution images to immerse your customers? With The Wall LED panel, creativity joins technology to create incredible solutions. Imagine creating an atmosphere with images of the bottom of the ocean in an aquarium, or displaying paradisiacal landscapes in an airport waiting room. With Samsung solutions this is possible and your customers will have magical memories for a lifetime.
5 – Measurement of results
Broadcast results are easily available with MagicINFO™ Insight that collects and analyzes Proof-of-Playback (PoP) history from multiple displays, while the enhanced dashboard provides more tools to optimize content. The detailed performance reports the system creates show the ROI of the content through custom 3D charts for a more intuitive visual analysis.
Stay up-to-date with Samsung’s enterprise solutions at https://news.samsung.com/br/.
1 All Samsung UHD 4K products are CEA (Consumer Electronics Association) and DE (Digital Europe) certified. These entities have established minimum criteria to certify a product such as UHD 4K, including ensuring that the product has the ability to reproduce all colors in each pixel. The experience may vary depending on the type and format of the content.
2 Viewing experience may vary depending on content types and format.
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