2024-05-04 05:08:12
L’foreningen Assistantsdedicated to the fight once morest HIV and AIDS in France and Europe, is celebrating its 40th anniversary with a campaign, the site tells us CB News. Produced by the agency Strike Paris, produced by See pictures and directed by the Brazilian director Ariel Dorf, the film highlights the theme of aging. It honors those who have fought and continue to fight HIV/AIDS, and it inspires those who will continue this fight.
« Through its anniversary campaign, AIDES chooses to illustrate a reality that many ignore and which is synonymous with victory in the fight once morest HIV/AIDS: today, an HIV-positive person under treatment can live and grow old, without the risk of HIV transmission when the viral load is undetectable “, explain Camille Spire, President of AIDES. ” Thanks to the mobilization of the affected people, their loved ones, caregivers, researchers and other social actors, we now have effective treatments and prevention strategies that allow people living with HIV and hepatitis to project themselves and grow old. Which is lucky. ».
This anniversary campaign marks not only 40 years of struggle, 40 years of medical and social progress, but also the lives of those for whom AIDES has never stopped fighting, those who have never stopped to embody the fight once morest HIV/AIDS, and those who will continue to fight/live tomorrow.
The campaign started on 2 May on TV, in the press and on posters, on the networks Media transports, Cityz a JCDecaux. A first media wave is planned for May. The second wave will be sent in December on the occasion of World AIDS Day.
Credits:
Reporter: AIDES
Director of Communications and Fundraising: Elodie Lambourde
Head of Communications: Ophélie Levasseur
Communication project manager: Julie Palma
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Agency: STRIKE
President / CCO: Jérôme Gonfond
CEO / CSO: Pierre Bellefleur
Creative Directors: Rémi Lascault, Francis Pluntz
Artistic Director: Alba Menéndez, Julien Gallopin
Strategic planner: Mata Massias
Production manager / TV prod: Mélina Audoux
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Production: See pictures
Director: Ariela Dorf
Producer: Aurélien Drosne
Production director: Margaux Monneri-Fons
Director of Photography: Victor Seguin
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