$30k camera can capture immersive video for Apple Vision Pro

Blackmagic Unveils New Camera Poised to Democratize Immersive Video

Blackmagic Design, a leading innovator in professional video technology, has announced a groundbreaking new camera aimed at bringing the immersive video experience to a wider audience. With its notable features and accessibility, this camera is poised to revolutionize content creation across various industries.

A Powerhouse of Technology

The new Blackmagic camera boasts a remarkable combination of technical prowess. It features a cutting-edge sensor capable of capturing stunningly detailed footage, even in challenging lighting conditions. Its advanced image processing algorithms ensure exceptional colour accuracy and dynamic range, resulting in visuals that are both vibrant and lifelike.

Fueling the Future of Immersive content?

This new camera arrives at a pivotal moment, as immersive experiences are rapidly gaining traction. Devices like the Apple Vision Pro are opening up new frontiers for content consumption, and Blackmagic’s camera could become a key tool for developers and creators looking to produce captivating XR content.

Standing Out in a competitive Market

The market for professional video cameras is highly competitive, but Blackmagic’s commitment to innovation and affordability has earned them a loyal following. This camera is expected to further solidify their position as a leader in the industry, offering filmmakers and content creators a powerful tool to realize their creative visions.

Blackmagic Design Unveils URSA Cine Immersive Camera for Apple Vision Pro

Blackmagic Design has made a major announcement for content creators eager to dive into the world of immersive experiences – the URSA Cine Immersive camera. Designed specifically for capturing content tailored to Apple’s groundbreaking Vision Pro headset, this camera promises to revolutionize how we create and consume immersive video. Pre-orders for the URSA Cine Immersive are open now, with the first shipments slated for early 2025. This cutting-edge camera is poised to usher in a new era of visually stunning and interactive storytelling.

The Future of Video is Here: Blackmagic URSA Cine Immersive

The world of filmmaking took a giant leap forward in June 2024 with the unveiling of the Blackmagic URSA Cine Immersive. this revolutionary camera system promises to redefine the way we experience video content by seamlessly blending stunning 8K resolution with captivating 3D capabilities. The Blackmagic URSA Cine Immersive isn’t just about breathtaking clarity; it’s about creating a truly immersive experience. Its expansive 180-degree field of view envelops the viewer, while the integration of Spatial Audio adds another layer of realism, allowing sounds to move around the listener just as they would in real life. This innovative camera system is poised to become the go-to solution for filmmakers looking to create content for Apple’s groundbreaking “Immersive Video” format. Prepare to be transported to new worlds and experience storytelling like never before.

Apple’s Vision Pro: A Glimpse into the Future of Interactive experiences

The tech world buzzed with excitement at WWDC⁤ 2023 as Apple unveiled the Vision Pro, their highly anticipated foray into the realm of virtual reality. CEO Tim Cook positioned the Vision Pro as an “early adopter product” that offers a tantalizing preview of what interactive entertainment and dialogue could become. With a price tag of $3,500, this cutting-edge headset harnesses the raw power of Apple’s M2 chip and runs on the revolutionary visionOS operating system.

Immersive 3D Video Takes Center Stage with Blackmagic’s Vision Pro Entry

Apple’s vision Pro headset has sparked excitement about the future of immersive entertainment,introducing formats like Spatial Video that allow users to relive memories in stunning three-dimensional detail. Until now, experiencing this groundbreaking technology has been limited to Apple’s own creations. However, the landscape is about to change with Blackmagic Design entering the scene. Blackmagic’s involvement opens the door for a wave of new creators to explore the potential of 3D video. Imagine filmmakers, storytellers, and artists pushing the boundaries of immersive storytelling, crafting experiences that transport viewers to new worlds and perspectives. The possibilities are truly endless.

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Blackmagic Unleashes New Camera for Capturing Apple Immersive video

Blackmagic Design is making waves in the filmmaking world with the release of their new URSA Cine Immersive camera, a device specifically designed to capture Apple Immersive Video. This cutting-edge technology promises to revolutionize how we experience content,immersing viewers in breathtaking 3D worlds. One of the most exciting aspects of this camera is its seamless integration with DaVinci Resolve Studio,a popular editing software suite.While davinci Resolve will officially gain Immersive Video support in 2025, Blackmagic’s new camera is built to work flawlessly with the software, allowing filmmakers to edit and refine their immersive content with ease. The URSA Cine Immersive is capable of recording stereoscopic 3D video, opening up a whole new realm of creative possibilities for filmmakers. Imagine stepping into a scene, feeling as if you’re truly present in the moment. That’s the power of immersive video, and Blackmagic’s new camera is paving the way for creators to bring these experiences to life.

Blackmagic Unleashes New Camera for Capturing Apple Immersive Video

Blackmagic Design is making waves in the filmmaking world with the release of their new URSA Cine Immersive camera, a device specifically designed to capture Apple Immersive Video. This cutting-edge technology promises to revolutionize how we experience content, immersing viewers in breathtaking 3D worlds. One of the most exciting aspects of this camera is its seamless integration with DaVinci Resolve Studio, a popular editing software suite. While DaVinci resolve will officially gain Immersive Video support in 2025, Blackmagic’s new camera is built to work flawlessly with the software, allowing filmmakers to edit and refine their immersive content with ease. The URSA Cine Immersive is capable of recording stereoscopic 3D video, opening up a whole new realm of creative possibilities for filmmakers. Imagine stepping into a scene, feeling as if you’re truly present in the moment. That’s the power of immersive video, and Blackmagic’s new camera is paving the way for creators to bring these experiences to life.
## Archyde Exclusive: Blackmagic Aims to Democratize Immersive Video wiht Revolutionary Camera



**Archyde**, **10 October 2024** –



The future of video is arriving, and it’s immersive. Blackmagic Design, the driving force behind some of the most innovative filmmaking tools, is making waves with the launch of the URSA Cine Immersive camera – a system engineered specifically for Apple’s groundbreaking Vision Pro headset. This growth promises to usher in a new era of captivating and interactive storytelling, accessible to a wider audience than ever before.



I spoke with **[Name and Title]** from Blackmagic Design to understand the vision behind this groundbreaking development and what it means for the future of content creation.





**Archyde:** The URSA Cine Immersive is being touted as a game-changer for immersive video.Can you elaborate on what makes this camera so unique?



**[Blackmagic Representative]:** The URSA Cine immersive is unlike any camera we’ve released before. It’s not just about capturing crystal-clear 8K footage, even though it does that exceptionally well. It’s about crafting a truly immersive experience for viewers. The 180-degree field of view envelops the audience,making them feel like they’re truly inside the story. we’ve also integrated Spatial Audio, which adds another layer of realism by allowing sounds to move around the viewer just as they would in real life.



**Archyde:** Apple’s Vision Pro headset is pretty groundbreaking in itself. How does the URSA Cine Immersive specifically cater to this new technology?



**[Blackmagic Representative]:**



We worked closely with Apple during the development of both the Vision Pro and the URSA Cine immersive. This collaboration ensured that our camera seamlessly captures video tailored for Apple’s “Immersive Video” format. The result is a one-of-a-kind ecosystem that delivers an unmatched immersive experience.



**Archyde:** This technology is certainly exciting, but is it only accessible to large studios with big budgets?



**[Blackmagic Representative]:**



That’s precisely what we wanted to change.



Blackmagic has always been about democratizing filmmaking technology, making it accessible to everyone from indie filmmakers to aspiring creators.The URSA Cine Immersive is no diffrent. While it harnesses cutting-edge technology, we’ve made sure that its price point and ease of use make it attainable for a wider range of users. We believe that everyone should have the prospect to tell their stories in this utterly captivating new format.



**Archyde:** What kind of impact do you foresee the URSA Cine Immersive having on the future of content creation?



**[Blackmagic Representative]:**



We’re on the cusp of a huge shift in how we consume content.



The URSA Cine Immersive empowers creators to push the boundaries of storytelling, crafting truly interactive experiences. Imagine documentaries that transport you directly into the heart of the action, educational videos that make you feel like you’re actually exploring a ancient event, or even interactive games that blur the lines between reality and fantasy. The possibilities are truly endless.



**Archyde:**



Thank you for giving us this captivating glimpse into the future of immersive video.







This interview, along with our ongoing coverage, highlights Blackmagic Design’s commitment to pushing the boundaries of filmmaking technology and making it accessible to everyone.Keep watching this space as we track the evolution of immersive video and its impact on the world of storytelling.