2023-05-05 00:00:06
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As Apple Pay celebrated its launch in Korea a month ago, 79% of new members of Hyundai Card, Apple Pay’s only domestic affiliate, were found to be in their 20s and 30s.
On the 4th, Hyundai Card announced that the number of new cards issued in the month following the release of Apple Pay was 355,000, a 156% increase compared to the same period last year.
Among new Hyundai Card members, 91% of Apple device users have registered for Apple Pay. By age group, new members in their 20s accounted for the most with 51%, followed by those in their 30s with 28% and those in their 40s with 12%.
By the end of April, Hyundai Card customers made 9.3 million payments through Apple Pay, and the percentage of customers who used Apple Pay at least once accounted for 71%. The convenience store where Apple Pay was used the most was GS25, the large mart was Costco, and the online merchants were Baedal Minjok.
The number of merchants that accept Apple Pay is also increasing.
From the 25th of last month, CJ Foodville affiliates such as Tous Les Jours, VIPS, and Cheil Jemyunso, and SPC affiliates such as Eggslut and Boeun joined the franchise, and Apple Pay can be used at Hyundai Outlet, Lotte Duty Free Shop, Hotel Shilla, and Four Seasons Hotel. There is.
Correspondent Yoo Chae-yeong, Hankyung.com [email protected]
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