CBS too Broadcast 2025 VMAs Live from UBS Arena, Simulcasting on MTV and Paramount+
For the first time, the Video Music Awards will air on CBS, promising a broader reach and enhanced viewing experience for fans across the nation.
Published by Archyde.com
VMAs Find a New Home on CBS
Mark your calendars, music lovers! The 2025 Video Music Awards (VMAs) are set to make a historic debut on CBS, broadcasting live from the UBS Arena on sunday, September 7th, from 8-11 PM ET/5-8 PM PT. The show will also be available for streaming on Paramount+, ensuring fans don’t miss a single moment of the action.
This move signifies a strategic shift for the VMAs, aiming to capitalize on CBS’s extensive broadcast network and Paramount+’s growing streaming platform. the decision opens the doors to a potentially larger and more diverse audience, reaching viewers who may not typically tune into MTV. For U.S. viewers, this means easier access to one of the year’s biggest music events, potentially leading to record viewership numbers.
Simulcast and Pre-Show Details
Adding to the excitement, the three-hour broadcast will simulcast on MTV, maintaining its connection with its core audience. Moreover, a one-hour live pre-show will air across Paramount Media Networks, offering exclusive content and behind-the-scenes glimpses for dedicated fans. This comprehensive coverage is designed to maximize engagement and create a multi-platform viewing experience.
Building on Past Success
The decision to broaden the VMAs’ broadcast reach comes on the heels of a successful 2024 show. “The 2024 VMAS delivered its biggest multi-network audience in four years, up 25% year-over-year, and ranked as the most social VMAs in show history, with 66.7 million social interactions.” This impressive performance demonstrates the enduring appeal of the VMAs and its ability to generate buzz across various platforms.
For American viewers, the growth in viewership and social engagement reflects a broader trend of increased interest in live music events and the desire for shared experiences. The VMAs, with its blend of performances, awards, and cultural moments, taps into this desire, creating a must-see spectacle.
2024 VMA Highlights: A Night of triumphs
The 2024 VMAs saw Taylor Swift dominate the night, securing five wins, including the prestigious Artist of the Year and Video of the Year for “Fortnight,” her collaboration with Post Malone. Other notable winners included Ariana Grande, Eminem, Megan Thee Stallion, and SZA. Sabrina Carpenter’s “Espresso” took home the Song of the Year award, while Chappell Roan was crowned Best New Artist.
Swift’s dominance at the vmas is a testament to her enduring popularity and her ability to connect with audiences on a global scale.Her wins, along with those of other diverse artists, highlight the VMAs’ commitment to celebrating a wide range of musical talent.
looking Ahead to 2025
While the nominations, performers, and additional details for the 2025 VMAs are yet to be announced, anticipation is already building. Fans can expect a star-studded lineup, memorable performances, and plenty of surprises.
The VMAs have a history of pushing boundaries and creating iconic moments. in recent years, the show has embraced diversity and inclusivity, reflecting the changing landscape of the music industry and American society. The 2025 vmas are likely to continue this trend, showcasing a diverse range of artists and celebrating the power of music to unite and inspire.
Production Team
The 2025 VMAs are executive produced by Bruce Gillmer and Den of Thieves co-founder Jesse Ignjatovic. Barb Bialkowski serves as co-executive producer. Alicia Portugal and Jackie Barba are executives in charge of production. wendy Plaut is executive in charge of celebrity talent, and Lisa Lauricella is executive in charge of music talent.
The Impact of the VMAs on the Music Industry
The VMAs aren’t just an awards show; they’re a cultural touchstone that substantially impacts the music industry. A VMA win can catapult an artist to new heights, boosting album sales, streaming numbers, and social media following. The performances often set trends, influencing fashion, dance, and music production styles.
For U.S. artists, the vmas represent a crucial platform to connect with a broad audience and solidify their place in the cultural zeitgeist. The show’s ability to generate buzz and create memorable moments makes it a powerful marketing tool for both established and emerging artists.
| Category | Potential Impact |
|---|---|
| Artist Visibility | Increased exposure to a global audience. |
| Sales & streams | Boost in album and single sales, and streaming numbers. |
| Cultural Influence | Setting trends in music,fashion,and performance. |
| Career Trajectory | Notable boost for emerging artists; reinforcement for established stars. |
What impact do you foresee this having on viewership?
A new Era for the VMAs: An Interview with Music Industry Analyst, Anya Sharma
archyde.com sits down with leading music industry analyst,Anya Sharma,to discuss the exciting move of the 2025 Video Music Awards (VMAs) to CBS.
Archyde: Anya, thanks for joining us. The 2025 VMAs moving to CBS is huge news. What’s your initial reaction?
Anya Sharma:
It’s a landmark decision in the evolution of the VMAs. Broadcasting on CBS opens it up to a considerably larger audience. The simulcast on MTV ensures they don’t alienate their core viewership, and the streaming availability on Paramount+ complements the whole experience.
Archyde: This is the first time the show will be on CBS. What impact do you foresee this having on viewership?
Anya Sharma:
I anticipate a ample increase in viewership. CBS has a massive reach across the United States. This move provides easier access for a broader demographic, including those who might not typically watch MTV. This will also boost the chance of them broadcasting live,so it has the greatest impact globally.
Archyde: The 2024 VMAs had a strong showing. How vital is it to build on that success?
anya Sharma:
The 2024 vmas’ success, with significant boosts in viewership and social media engagement, sets a high bar. It shows that the show can still draw huge crowds, especially as more and more people watch live music. Maintaining that momentum is key, and the CBS platform offers a great prospect to do so.
Archyde: We’ve seen the VMAs evolve with modern music.Do you anticipate any shifts in the 2025 show?
Anya Sharma:
The VMAs have always been a barometer of musical tastes, reflecting cultural diversity. I expect the 2025 show to continue that, showcasing both established superstars and emerging talent. I also anticipate that it will lead in the direction of fashion, pop culture and the general zeitgeist. this move to CBS offers an opportunity to create even more iconic moments.
Archyde: The VMAs are also known for their impact on an artist’s career. How will CBS enhance that influence?
Anya Sharma:
A performance or award at the VMAs is a massive boost. It can lead to increased album sales, streaming numbers, and a wider fanbase. CBS’s extensive network reach ensures this impact is amplified, giving artists a larger platform to connect with a global audience.
Archyde: Looking ahead, what’s the biggest win for the VMAs and CBS with this partnership?
Anya Sharma:
The biggest win is the potential to solidify the VMA’s position as a must-see event across the music and entertainment industries. CBS gains a high-profile event to bring in viewership in addition to growing Paramount+’s subscriber base. With more people watching, ther is even more to market to and benefit from.
Archyde: What do you think will be the biggest challenge for the VMAs in this new format?
Anya Sharma:
The biggest challenge will be curating a show that appeals to the existing core MTV audience while also attracting the broader CBS audience. Finding that balance is the key. What do you think? Will the VMAs be able to retain their core audience while also drawing new fans? Let us know in the comments!
Archyde: Anya, thank you for your insights. This is very informative.
Anya Sharma:
Thank you for having me.
