2024-05-12 02:55:34
The 2024 Rural Revitalization and Industrial Assistance Conference and “Seed Plan” Special Event of Xinhuanet Tracing China were successfully held in Deqing.
Brands make the world a better place. On May 11, under the leadership of Xinhua News Agency and China Brand Building Promotion Association, the 2024 World Brand Day Moganshan Rural Revitalization and Industrial Assistance Conference and special event ” Seed Plan” of Xinhuanet Tracing China organized by Xinhuanet took place in Deqing. Zhejiang held. Xinhuanet, together with the China Association of Quality Agricultural Product Development Services, the World Federation of China Catering Industry and the China United Nations Purchasing Promotion Association, jointly launched relevant actions and introduced agricultural products from Jilin, Yunnan, Qinghai, Hubei and other places. make wonderful promotions.
The scene of the Moganshan Conference on Rural Revitalization and Industrial Assistance of the 2024 World Brand Day and Xinhuanet special event tracing the origins of China’s “Seed Plan”.
In his speech, Xinhuanet Chairman Shen Jiangying said that building a brand to strengthen agriculture is an inevitable choice to accelerate the construction of agricultural power. Building a brand can revive an industry and enrich a village. At present, some contradictions need to be urgently resolved in the field of rural revitalization, especially in the field of building a quality agricultural brand. As a powerful central news website and global Internet communication and service platform, Xinhuanet has always regarded serving national strategies and promoting rural revitalization as an important mission. To this end, he specially created a “Tracing China” platform and brought together more than 20,000 people. 300 Traceability China’s industrial ecological matrix partners launched the “Seed Plan” for rural revitalization and industrial assistance. Through reliable certification, reliable communication, production and marketing, and comprehensive services, a digital economy empowerment method that combines “media + technology + industry”. create credible brands, cultivate seeds of wealth, benefit people’s livelihoods, and become a powerful platform that promotes rural revitalization and brand building of agricultural products.
Huang Jingyi, president of the China Association of Quality Agricultural Products Development Services, said in his speech that the China Association of Quality Agricultural Products Development Services always adheres to a global perspective, a people-oriented vision. future, systematic thinking and market-oriented operations, and focuses on promoting industrial upgrading, structural adjustment and strategic transformation, actively promoting the development of agricultural brands and the implementation of green agriculture strategy, and implement key tasks related to the development of national brand agriculture. This time, the association joined hands with Xinhuanet to launch the “China High-Quality Agricultural Products Brand Improvement Plan” to develop new productivity, accelerate the brand image to strengthen the agriculture, enable the development of the agricultural industry and further contribute to rural revitalization. .
On the same day, the “China High-Quality Agricultural Products Brand Promotion Plan”, the 2024 “Henan Quality Agricultural Products Global Tour” series of activities, and Xinhuanet’s traceability of trusted Chinese brands to of the United Nations was officially launched.
The scene of the launching ceremony of “China Quality Agricultural Products Brand Promotion Plan”.
The scene of the launching ceremony of the 2024 “Yunong Excellent Products Traveling the World” activity series.
Xinhuanet traces China’s trusted brands to the UN action launching ceremony.
Jilin, Yunnan, Qinghai, Hubei and other places have held special events or brand promotions of specialized agricultural products. Mai Chao, a member of the Party Leading Group and deputy director of the Department of Agriculture and Rural Affairs of Jilin Province, said that according to the plan, the total value of Jilin ginseng production will reach 80 billion. yuan by 2025, or 90 billion yuan. in 2027, and exceed 100 billion yuan in 2030, forming a solid industrial base and industrial sector. The development pattern of advantageous and characteristic ginseng industry clusters with complete chain and strong product market competition has made the ginseng industry an important strategic pillar in the province.
On-site photo of Jilin ginseng tasting area.
Wang Zheng, secretary of the Party Committee of Huaping County in Lijiang City, mentioned that the mango tree is a big industry. In the coming period, Huaping will continue to promote the upgrading of mango industry towards scale, specialization, environment, organization and marketing, accelerate the high-quality development of the entire mango industrial chain in Lijiang and strive to make Huaping the largest planting area, the first county of China’s mango industry with the first production, the first production value and the first desire to increase people’s income and become rich.
On-site photo of Lijiang mango tasting area.
Zang Shuyan, deputy mayor of Shulan City, explained that Shulan City is located in the northeast plain at 44 degrees north latitude, the world’s golden rice planting belt. The double layering of benefits creates a heavenly place for rice cultivation. As a national standardized green rice production base and an important commercial grain base in the country, Shulan City has green planting standards and adopts green rice production standards of unified seed supply, unified cultivation, unified fertilization, unified field management and unified harvesting. The right time, the right place and the right people made Shulan rice exceptional: soft, sticky and sweet.
On-site photo of the Shulan rice tasting area.
Qiao Shi, director of the sales management department of Qinghai Sanjiang Agriculture and Animal Husbandry Industry Co., Ltd., said that Qinghai Sanjiang Group Co., Ltd. is a leading enterprise in the development of agriculture and livestock industrialization at the national and national levels. provincial levels, a national rural industry integrated development demonstration park and a national rural industry integration vice president unit of the Development Alliance, China’s top 500 agricultural enterprises in 2021, the 50 best companies in Qinghai province. The main industries of Qinghai Sanjiang Group include highland barley planting, rapeseed planting, pasture planting, cattle and sheep breeding, beef and mutton reserve and processing, planting and potato processing, high-altitude barley wine processing, herbaceous product processing, organic fertilizer processing, tourism resources. development and trade of agricultural products, etc.
On-site photo of Qinghai Sanjiang tasting area.
Chen Qing, director of the brand marketing department of Hubei Cereals and Oils Group (Wuhan) Co., Ltd., said that the unique resource endowment gave birth to the unique “Jianghan rice”. “Jianghan rice” is a mid- to high-end rice produced in the Jianghan plain. It has fine grains, sweet and fragrant, and is as clear as pearls. It is a classic representative of “Jingchu grain and oil”. and it is a provincial-level high-quality rice that Hubei Provincial Party Committee and provincial public brand focus on. According to the management method of “Jianghan Rice”, “Jianghan Rice” will exhibit the four characteristics of “grains with long fragrance, clear and delicious taste”, “source traceability, strict processing control”, “storage green grains, cold chain logistics”, “standardized management and dynamic entry and exit”. The great feature is to realize the standardized operation of the whole process.
On-site photo of Jianghan rice tasting area.
At the meeting, a signing ceremony for ecological partners of Traceability China’s “Seed Plan” and a licensing ceremony for a new batch of regional public brands and trusted corporate brands in China were held. Xinhuanet reached a cooperation agreement to trace Chinese trust marks to the United Nations, Xinhuanet reached a cooperation agreement with the Hubei Provincial Grain Industry Association, and Xinhuanet reached a cooperation agreement with the Association rice from Shulan City, Jilin Province. Yunong Premium, Jianghan Rice and Shulan Rice are listed as public brands in trusted traceability zones in China Jilin Aodong Health Technology Co., Ltd., Jilin Ji’an Yisheng Pharmaceutical Co., Ltd. and Sinopharm Peptide Valley Co., Ltd. are listed in the company brand of trusted traceability zones in China. At the same time, a space for exhibition, exchange and tasting of high quality products traceable to the Chinese trusted brand matrix has also been created.
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