Aiming at the brand value of major companies around the world, the brand marketing consulting company “Brand Finance” announced the top 500 global brand values in 2023. There is a major reshuffle in the automotive brand. Although Toyota dominates sales, its market value has plummeted. On the contrary, Tesla’s market value continues to rise , won the first place in one fell swoop.
Toyota, which has won the most valuable car brand for two consecutive years, has a market value of 52.5 billion US dollars this time, a drop of 18% compared to last year. It not only lost the first place, but also fell to third place, but Mercedes-Benz Although the market value has also declined by 3%, it still sits firmly in the second place with 58.8 billion US dollars.
The most amazing performance this time is Tesla, whose market value has grown by 44% compared to last year, and its brand value is as high as 66.2 billion US dollars, mainly due to the hot sales of Model Y, coupled with expectations for the next-generation platform and entry-level new cars, At the same time, “Brand Finance” believes that Tesla has high sustainable development value.
In addition, purely in terms of brand power, although Ferrari’s brand value has dropped by 8% and its market value is 7.4 billion US dollars, its brand power is amazing, that is, in terms of popularity, reputation and integrity, Ferrari is still the AAA+ grade of “Brand Finance” Evaluation, is the most car brand.
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