2023-12-19 13:24:40
China News Service, Chengdu, December 19 (Shan Peng and Wu Pinghua) The 2023 China International Famous Wine Expo opened in Yibin, Sichuan on the 19th.
On December 19, the 2023 China International Famous Wine Expo opened in Yibin, Sichuan. The picture shows the opening ceremony. (Photo provided by Yibin Municipal Party Committee Propaganda Department)
Since the beginning of this year, new situations, new problems, and new challenges have continued to emerge in the liquor industry. The “squeezing stock competition” situation has accelerated and evolved, and the liquor industry has entered a new round of structural adjustment. Finding a way out of the industry from “uncertainty” and better guiding the high-quality development of the industry has become a topic of common concern to more than 800 domestic and foreign industry experts and well-known alcohol entrepreneurs participating in this expo.
At the opening ceremony that day, Song Shuyu, chairman of the China Liquor Industry Association, said in his speech that since this year, “transformation and adjustment” and “centralization and differentiation” have become key words for the development of the liquor industry. Long cycles, heavy assets, and slow returns are the characteristics of the fine wine industry. The wine industry follows the logic of long-term development, adjusts structure, improves quality, increases efficiency, and continuously consolidates a stable and positive development situation.
During the keynote speech at the opening ceremony, relevant persons in charge of three leading Chinese liquor companies shared their views on the high-quality development of liquor. Zeng Congqin, Secretary of the Party Committee and Chairman of Sichuan Yibin Wuliangye Group Co., Ltd., said that concentrating on superior brands, superior enterprises, and superior production areas is the greatest certainty for the high-quality development of the liquor industry. The ballast and stability of advantageous production areas are increasingly important. Obviously, it is accelerating to become the leading force in the new order and new pattern of the liquor industry in the future.
Zhang Liandong, Secretary of the Party Committee and Chairman of Jiangsu Yanghe Distillery Co., Ltd., said that it is necessary to promote industrial integration and deeply integrate into the global industrial chain, value chain, supply chain and innovation chain; to dig deep into the history and culture of liquor and put Chinese liquor culture in the world civilization From a new starting point for exchanges and mutual learning; actively draw on the value creation and construction experience of world-famous wine producing areas to create new features of green, healthy and sustainable international production areas; create more attractive products and enhance the taste and charm of liquor , leading the consumer trend in a larger and broader market.
Wang Li, general manager of China’s Kweichow Moutai Distillery (Group) Co., Ltd., said that famous wine companies should adapt to trends such as digitalization and green development; strengthen production areas, protect production area brands, shape production area functions, jointly build production area ecology, and strive to Be the “backbone” of the regional economy; jointly build an advanced standard system, strengthen cultural confidence, explore international paths, and build a new ecology for the world’s wine industry. (over)
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