Yambu: The Saudi Ministry of Culture is celebrating 2022 as the Year of Khahwa with many celebrations going on in the country.
Saudi private budget airline FlyNas has decided to be a part of the celebration, company officials said. Designs evoking the majesty of Khahwa have been included on airline boarding passes and passenger registration slips at airports. Until the end of this year, Flynas passengers will be served free Saudi coffee in cups decorated with graphic designs ‘Year of Saudi Coffee’.
Designs evoking the Khahwa tradition have been painted on the bodies of the planes. Khahwa is the heritage drink of the country. The Ministry has been devising celebratory programs to comprehensively mark Khahwa as a special drink that evokes the richness of tradition. The Khahwa Varsha program under the ‘Quality of Life Programme’ is being made one of the programs to achieve the goals of Vision-2030, the comprehensive development plan of Saudi Arabia.
The campaign itself is being introduced with elaborate programs related to Khahwa. The Ministry has decided to take necessary steps to ensure the presence of Saudi Khahwa in the menus and products of Saudi civil institutions, government agencies, local and international hotels and cafes and to organize various competitions for the public.
The aim of the anniversary is to introduce the new generation to the various methods of preparing Saudi coffee and the cultural diversity of the country, and to present it as a distinct cultural product of the Arab community. Along with this, activities such as promoting the cultivation of ingredients required for Kahva, introducing its methods to the new generation, following the traditional methods of making and serving the drink, and preserving the traditional tools and utensils required for it are also being carried out.
Saudi’s own coffee ‘Khaulani Khahwa’ is being promoted as an authentic national product. Saudi Arabia is one of the world’s largest coffee consumers. Coffee is cultivated in areas such as Jizan, Asir and Albaha. ‘Khaulani’, a favorite of the Arabs, is the most cultivated in these regions. ‘Khaulani’ is named following the tribe of Khawlan bin Amar who lived in the mountainous region between Saudi Arabia and Yemen. It is one of the most expensive and rarest coffee beans in the world.
