According to the latest research data from the consumer intelligence research agency CIRP, as of March 2022, Apple’s iPhone 13 series mobile phone sales are higher than previous generations, of which many iPhone 13 models accounted for three-quarters of the total sales in the first quarter, but Among them, the sales of the iPhone 13 mini and iPhone SE 3 models were not as good as expected, and they were regarded as the two worst-selling models among the new models.
CIRP data shows that the iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max together account for about 71% of total US mobile phone sales, of which the iPhone 13 is the most popular mobile phone model in the first quarter of 2022, accounting for 38% At the same time, the iPhone 13 series also achieved the highest sales in many years, twice as much as last year’s iPhone 12.
The only worst-selling new iPhones this year are the iPhone 13 mini and the iPhone SE 3. The iPhone 13 mini accounts for only 3% of the total sales, while the iPhone SE 3 is the last of the new models, showing that most consumers are no longer willing Buy a small screen phone, on the other hand also verify the previous Wave7 Research CompanyandGuo MingqiIt is said that Apple will also reduce the order volume of the iPhone SE 3 and cancel the small-sized iPhone 14 mini in 2022.
CIRP founder Mike Levin said that the most important thing is that more and more old iPhone users will replace their new models in advance. Now only about 20% of iPhone users will use them for three years or more, which will cause this phenomenon. Or the old-for-new subsidy strategy is in effect, and consumers will also choose to buy new machines with installment payments.
Last year’s market research SellCell report also showed that the iPhone 13’s value preservation is relatively better than the iPhone 12 and older iPhones, mainly due to factors such as iPhone chip shortages, production cuts, delayed shipments, and the epidemic. 13 Preservation of value Won the most value-preserving mobile phone in history.
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