With declining subscriptions, Netflix could put an end to shared passwords, a practice prohibited but tolerated by the streaming giant. But until when ?
100 million users would watch shows and movies on Netflix through a shared password. “An international sport” for years but which could soon stop. Because Netflix is losing subscribers and the answer to this problem could have serious consequences.
Netflix has long been lenient about password sharing, even though the practice is prohibited by the platform’s terms of service. But the discourse of the streaming giant changes in view of the results.
In the last quarter of 2022, Netflix lost 200,000 subscribers as analysts expected the streaming giant to gain more than 2.5 million users. And the hemorrhage of subscribers will not stop there. The company says it will lose another 2 million in the current quarter.
Faced with this situation, the company announced on Wednesday that it would conduct tests in Chile, Costa Rica and Peru to charge its customers for sharing passwords outside their homes.
In the coming weeks, people with a “standard” or “premium” subscription, which allows you to watch Netflix on several screens at the same time, will have to pay an amount in addition to their subscription to be able to share their account. with people who do not live under the same roof. Concretely, subscribers will be able to create up to two additional profiles, which will have their own password and recommendations, according to the Business Insider site. It will cost around $3 for Chilean subscribers, $2.99 in Costa Rica and around $2.12 in Peru – cheaper than the individual monthly subscription, of course.