2024-01-08 18:02:06
In 200 days, the whole world will have its eyes fixed on France for the official kick-off of the Paris 2024 Olympic Games. From July 26 to August 11, the France Télévisions group will offer unprecedented programming on France 2, France 3 and France 4 but also for the first time on a digital channel 100% dedicated to the event available within the France.tv platform
8 advertisers will sponsor the biggest sporting spectacle in the world on France Télévisions: Bridgestone, Coca-Cola, Samsung, Toyota, Caisse d’Epargne, Carrefour, EDF and LVMH.
Some of these 8 partners began communicating on the France Télévisions ecosystem from 2023. Their respective systems have been designed and personalized to ramp up until the start of the Olympic Games. On July 26, 2024, they will benefit from a Top Départ event screen broadcast on France 2 around 7:50 p.m. just before the start of the Opening Ceremony. They will also be associated with a unique and exclusive 36” Billboard framing the Opening and Closing Ceremonies. During the Olympic fortnight, they will benefit from a strong presence on France 2, France 3, France.tv and the social platforms of France TV Sport.
All offers were marketed exclusively on ADspace, the FranceTV Publicité purchasing platform.
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